“Wider aisles and other
COVID-19 measures had to be implemented in order to create a safe show for all participants”
Guido Hentschke, Koelnmesse Director
and were regularly inspected to ensure they were doing so properly. The fact that ProSweets Cologne took place was of great significance for the industry and also underlines that trade fairs with a clear business focus can be conducted safely in pandemic times. It was to be expected that footfall would be lower than
previous years, and although exhibitors had their doubts at the beginning of the show, many found that despite less visitors, they had more quality conversations with serious customers. Lareka, a regular at the ProSweets exhibition, says the
company was heartened that those visitors who did make the effort to attend were really serious and keen on finding packaging solutions. “This year’s event was a success for the company, although it was disappointing to have reduced visitor numbers – mostly those from outside of Europe,” Ruben Taks, International Sales Engineer at Lareka Confectionery Equipment told Kennedy’s Confection.
20 Kennedy’s Confection March 2022
“Overall, we were very happy with the visitors we spoke to at the show this year,” says Ruben. “Visitors this year seemed to know what they were looking for – we found that many had already seen the machines on our social media outlets such as YouTube and Instagram. They came armed with their bars and tablets, asking for advice on wrapping!” Guido affirms: “In 2020, we had more than 18,000 trade visitors from over 100 countries come to ProSweets Cologne, with around 70% coming from abroad. We knew that it would be less this year because of the special conditions. But overall, we were satisfied that about 6.000 visitors from 60 countries came to this year’s show. They were able to hold high-quality and more intensive discussions. We knew that under these circumstances we could not meet all expectations, but we very much hope that ProSweets Cologne can take place again in 2023 under normal conditions and that we can thus offer our customers the usual platform to support their business.”
KennedysConfection.com
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