NEWS Mr Jones added that Sirius has collective trade 6
Sirius Trade Show brings out ‘the best in the industry’
The Sirius Buying Group’s UK Trade Show has been labelled a huge successful following “huge industry support”, as approved Members got hands-on with the latest products and secured exclusive deals from the Group’s Approved Suppliers.
The event took place at Marshall Arena Milton Keynes earlier this month. Supported by market- leading brands such as AEG, Siemens, NEFF, Bosch, Hotpoint, Stoves, Haier, Midea, Smeg, Caple and more, many took this year’s trade show as an opportunity for an exclusive in-depth preview of 2025
trends, whilst Sirius Members also enjoyed special show deals and rewards. Steve Jones, Managing Director at Sirius, said the
Group’s commitment to providing new opportunities is why the majority of its 190+ Members attend the show and network with the Group’s Suppliers. “By showcasing the best in our industry,” he said, “we hope to continue to demonstrate the vibrancy in our sector and the support provided to our members from our Approved Suppliers, in addition to the sustained appetite for the latest innovations across the electrical appliance and kitchen furniture sector.”
Currys links up with former World’s Strongest Man to promote Repairs Campaign
Currys has launched a new campaign to raise awareness of its standalone repairs business. To raise awareness of the service, which sits alongside Currys’ longer-term Care & Repair extended warranties, World’s Strongest Man champion, Eddie Hall. Strongman Mr Hall comedically dramatises his tech
troubles in a four-part content series that sees him strike up an unlikely friendship with one of Currys’ repair experts, Gary. Currys, said: “Technology is expensive. If something goes wrong, we know our customers want us to be there to help them get it working again. That’s why we operate Europe’s largest electricals repair centre, where our team of expert technicians work around the clock to keep technology in use.
“Many may be unaware, but e-waste is currently the world’s fastest growing waste stream. We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too.” Across the series, Mr Hall explores
service, including the fact the repairs are fully accredited by most major tech brands, including Microsoft, and can also be carried out as home callouts, landing the point that you don’t even have to have bought the have it repaired.
purchasing power of more than £120 million with 250 retail outlets nationwide, and thanks to specially negotiated terms with Approved Suppliers, Members Visitors to this year’s trade show expressed their thoughts, with Sarah Naylor, Category Manager at The Powerhouse in Jersey, commenting that the effort and dedication that both Sirius and the manufacturers had put into the event and their stands was “abundantly clear”. Malcolm Woodhams, Head of Retail at Guernsey Electricity, added: “A massive well done and thank you to all the team at Sirius for planning and organising a very successful professional and highly effective event.” Suppliers praised the trade show for its vital role in connecting them with customers and facilitating proactive discussions.
Michael White, Head of Electrical Retail Independents at Electrolux Group, commented: “We were really pleased to see so many Sirius Members visit us at our AEG stand; it was a really positive event all round.”
Mr Hall commented: “It’s shocking how easily tech can get wrecked, even by the simplest of accidents. I’ve crushed many a phone and screen from simply sitting down – when you weigh 160 kilos and sit on your phone, there’s no getting away from a serious crack! Luckily, Currys’ Repair service is a lifesaver, helping you instead of tossing it out and buying new.”
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