Advertorial AMDEA
AMDEA promotes compelling customer advice
Today, successful retailers must be equipped to help customers with concerns on how to save money running their appliances, as well as addressing rising expectations around reducing environmental impacts. This Autumn, AMDEA will launch information and advice campaigns to reassure shoppers.
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engaging their overseas suppliers of materials and components, along with downstream retail channels, to improve carbon efficiency throughout their operations.
to grave environmental impact have been in place for over a decade and are accelerating. From design, through manufacture to distribution, using recyclable packaging, reducing waste, extending lifespan with expert repair, repurposing materials and parts from discarded appliances, even refurbishing returned product to lend it a second life. Unseen phases of operations are all scrutinised for opportunities to improve sustainability, with incremental eco-improvements measured by independent audit. With an estimated 188 million appliances in the UK’s 28 million homes, their collective performance can make a vital contribution to the nation’s net zero goals.
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Behind today’s high efficiency appliances Top brands are lifting the lid on their sustainability programmes to be revealed in a series of videos on the new Sustainability section of the AMDEA website. Leading British manufacturers of vacuum cleaners and showers illustrate how their companies are pursuing net zero. On site and beyond their own factory gates they are
he home appliance industry is working continuously to reduce its carbon footprint throughout its entire business processes. Among AMDEA members, procedures to reduce the total cradle
Carbon reduction programmes Carbon savings start with installations using solar panels, renewable energy suppliers, LED lighting and rigorous zero waste to landfill policies. These all apply both on factory floors and throughout administrative buildings. Transport of supplies and delivery packaging are expertly scrutinised for opportunities to reduce embedded carbon. For long-haul transport sea freight reigns and within the UK haulage is fast adopting carbon reduction software programmes. Wooden pallets are re- used or recycled, as are paper and cardboard packaging. Carbon savings are measured year on year by internationally recognised independent auditors.
Production
Huge strides have been made to develop machines that minimise the use of water and energy. Today’s fridge freezers typically use half the energy of a 20-year-old model of comparable size, while today’s washing machine can do a better job using a third less water than previous generations. To further conserve resources, today there is a sharp focus on opportunities to use commercially recycled materials such as plastics wherever viable. The drums of some washing machines are already made from recycled plastic bottles and member videos highlight use of recycled plastics in vacuum cleaners and electric showers.
Extending lifespan
An equally powerful design value is commitment to extend the lifespan of finished products. This is witnessed by a growing trend for leading manufacturers to promote repair versus replacement. The accessibility of affordable nationwide repair and availability of genuine parts for at least a decade have an important role to play in maintaining valuable home appliances in use for as long as possible.
Recycling and recovery When eventually an appliance is replaced, either through necessity or customer choice, two large appliances are recycled for every three sold. Another important marker is that an average 80 per cent of the materials in each large appliance recycled is recovered for secondary use. For smaller appliances, such as vacuum cleaners and electric showers, AMDEA’s videos show how parts and materials in replaced products are returned to be meticulously separated for re-use. Indeed, new products slightly damaged in transport or returned by a customer who changed their mind are increasingly tested, repaired where necessary and sold as graded or out- of-box guaranteed products.
Smart technology
The advent of connected appliances marks another opportunity to provide benefits for customers who can remotely enable their appliances to cook, wash and clean for them. Less obvious perhaps are the advantages of ‘smart’ diagnostics to extend lifespan – providing an early alert to a part that may soon need replacing or prompting the user to take maintenance measures.
All AMDEA members share a strong commitment to contribute to net zero homes by 2050, while many are seeking net zero by 2035 within their own operations.
See how AMDEA members are reducing carbon at every turn, by scanning the QR code…
October 2024
ertonline.co.uk
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