October 2024
ertonline.co.uk
announced its entry into the coffee machine market, leveraging its expertise in innovation and premium design to offer personalised solutions for a moment of pure pleasure and relaxation, dedicated to coffee lovers. “We never take for granted for a second that the consumer will choose our products. We need to earn that right every day,” said Mr Tunstall. “This is what drives us to continue to innovate. The IoT is allowing us to learn from our consumers, to have that zero distance. “And I believe it’s going to allow consumers to be
more sustainable by making choices themselves, or by AI making it for them, to be much more sustainable in their use of our products.”
Hoover’s new brand identity Hoover, the brand that revolutionised lives by introducing the vacuum cleaner into people’s homes, revealed the latest stage of its evolution for the very first time - a strategic rebranding. Its new strategic positioning is the result of constant listening and real interest in people: designing solutions to guarantee the best possible combination of performance efficiency and optimum usage time, whilst ensuring long- lasting performance.
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Hoover’s new logo symbolises this evolution, as it displays the defining characteristics of Hoover’s offer: modernity, practicality, history, and uniqueness. The distinctive red is still present, but it leaves more space for new colours, with blue now playing a leading role. The clean and precise lines create what the brand calls the “Angle of Performance,” a 72-degree angle inspired by the ‘H of the original logo and the iconic tilt of the vacuum cleaner when it stands on the floor. It embodies a visual representation of progress: a bridge connecting the brand’s history and heritage to its new drive towards modernity and innovation. The “Hoover House” featured its HF4 Hydro, a powerful and manoeuvrable cordless vacuum cleaner that helps keep floors clean and fresh with its special Hydro brush, and its HF1 Plus, which combines performance with ease of use with its All-Floor brush featuring Anti-Twist technology.
The brand also showcased its new H-WASH 700 and H-WASH 500 washing machines, both of which have a completely new design and an A-20 per cent energy class rating. Their performance can be further enhanced by the connection with the hOn app, which offers a wide range of dedicated programmes and also recognises the washing symbols on labels.
Connectivity at Candy
Besides displaying its new solutions, Candy encouraged visitors to immerse themselves in the philosophy of connectivity and flexibility. The brand models itself on consumers’ needs, constantly adapting to new market trends, which are reflected in the use of household appliances.
One of these is that skincare and self-care
are no longer confined to the world of beauty products, but also encompass silk bedding, which should be treated and refreshed with care, while sport now involves increasingly technical and specific garments with dedicated washing cycles, all of which are available on Candy products and through the hOn app. The brand showcased its Candy Bake 800 oven, which enables consumers to enjoy a “ready to cook like a chef every day” style and includes innovative features such as its Preheat technology, which lets you start the cooking cycle without preheating, saving 30 per cent on time and up to 25 per cent on energy. Its FullMenu feature allows consumers to cook up to four different dishes at the same time without mixing odours, thanks to the six levels in the oven’s 78-litre cavity—a whole menu is ready for dinners, lunches, and last- minute guests.
These new features can also be activated
remotely with the hOn app, which also lets you receive suggestions, notifications, and alerts, choose from more than 350 recipes, and access exclusive functions.
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