Review
Haier has sold 20 million smart appliances that can be connected; 60 per cent of what it has sold are connected, and it predicts that over time this will become 70 per cent, and 100 per cent in five years.
He continued: “Everything that we do is going to be connected. We have eight million connected users who are constantly interacting with our products at the moment. This is more than any other company.”
‘W‘We never assume e never assume 30
consumers will choose Haier - we must earn it every day’
consumers will choose Haier - we must earn it every day’
At an IFA packed with tremendous milestones, Haier was no different. Displaying Hoover’s new logo for the first time, as well as Candy’s ‘ready to live’ concept and Haier’s technologically advanced solutions. Will McGill discovers more.
H
aier showcased its latest “hyper-connected” products, demonstrating “a new dimension of smart home” made possible using its advanced Internet of Things (IoT)
and Artificial Intelligence (AI) features. Haier Europe’s 3,300sqm stand hosted the latest products from its Haier, Hoover, and Candy brands, but in the centre was an area dedicated to its hOn app, epitomising the role Haier sees its app playing in the lives of today’s consumers. Neil Tunstall, Haier Europe’s CEO, said: “The
journey of Haier from a small company to being the world number one didn’t happen by accident. It’s not just good luck or good fortune. It’s something inside the spirit of the company that has been fundamentally important to our success. “It’s our philosophy; everyone in and around the company is working towards our vision and ambition to be the first choice of consumers in a smart home ecosystem.
Aiming Haier
At the heart of Haier’s hOn app area, a virtual avatar interacted with visitors, guiding them through and showcasing the brand’s commitment to improving consumers’ daily lives. In the washing area, it presented its innovative X Series 11 range, which boasts an A-60 per cent energy class, and its X Series 7 range, which emphasises hygiene and the treatment of clothes with its Refresh Cycle function, generating a mist inside the drum and simultaneously injecting hot air, creating a flow that reduces creasing and softens fabrics for a 99.9 per cent reduction in germs, odours, fine dust, and allergens. The X Series 7 tumble dryer features its new I-Refresh Active function, which removes bacteria even at low temperatures, deeply sanitising garments thanks to the special plasma module and air ionisation process.
“The possibility of having a direct relationship with consumers through the internet is accelerating the potential for Haier to have zero distance from our consumers.” Mr Tunstall explained that the company is committed to its sustainability pledges, but operating under a ‘zero distance’ to its consumers is going to enable it to achieve more. Since 2021, Haier has managed to reduce its emissions by 20 per cent, but “we must go further,” added Mr Tunstall.
Haier also revealed its new Winebank 60 Series 9 and 3D 60 Series 9 models. When put together, they integrate a refrigerator, freezer, and wine cellar for a complete experience. It also displayed its wine accessories, such as its new Electric Wine Aerator and Dispenser and Electric Wine Air Vacuum, which ensure the best possible tasting and preservation. The brand also showed off its new I-Master Serie 7 range of small appliances, which also have AI and connectivity technologies. It also
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