October 2024
ertonline.co.uk
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allows manufacturers to meet eco-conscious consumers’ needs and enhance product differentiation in a competitive market and by adopting this technology, manufacturers position themselves as leaders in eco-friendly home appliances.
Q: How can appliance manufacturers and retailers work with you to assist with your mission, and what are the opportunities and benefits for them? SH: Appliance manufacturers and retailers can play a pivotal role in reducing microfibre waste by collaborating with Xeros to integrate our filter into their washing machines. The technology provides a unique opportunity for manufacturers to offer consumers a practical
tool for capturing harmful microfibres during laundry, and consequently an additional revenue and margin opportunity too. At the same time, retailers can enhance their
product offerings by promoting our external unit when it is available through our branded partners in the first half of next year. Retailers can drive additional incremental sales in a brand-new untapped category, and together we can empower consumers to make informed choices that positively grow industry value while still protecting the environment.
By showcasing these advanced technologies,
retailers can differentiate themselves from their competitors, attract environmentally-aware shoppers, and align with emerging sustainability regulations expected over the next few years. A focus on cutting-edge solutions enhances brand reputation and drives customer loyalty, positioning retailers as leaders in sustainable practices in the home appliance market.
Q: Tell us about the Xeros Laundry Care System, and how that’s making a difference in the industry? SH: This System breaks the relationship between washing clothes and garment damage. By minimising wear and tear on fabrics, the technology not only enhances cleaning performance but also addresses sustainability concerns, setting a new standard for eco-friendly laundry practices.
www.xerostech.com
info@xerostech.com 0114 269 9656
Built in during manufacture, our system has been shown to extend clothing life by over 100 per cent. Making clothes last longer whilst maintaining wash performance provides significant benefits to the consumer by saving them money as well as protecting the environment. For manufacturers and retailers, it provides true innovation and a step change in how clothes are washed and cared for. With these benefits for the consumer, additional value can be created throughout the supply chain and provide additional revenue and margin opportunities for all.
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