October 2024
ertonline.co.uk
Midea’s range of wireless SDA
Imagine what a game-changer this will be, not only with appliances but in terms of kitchen design too. Midea announced its first range at IFA and I’m confident many more brands will follow soon.
So could this signal something of a smart
home renaissance? Maybe. Matter, the smart home protocol aimed at unifying devices from multiple brands, was back in focus with multiple support announcements from key brands. There was also Samsung integrating its new Galaxy Smart Ring with SmartThings, which enables the device to trigger smart home automations and even robot vacuums that climb stairs! Everyday appliances are becoming more intelligent and increasingly better integrated.
Forward-thinking technology Away from the standard everyday categories, IFA also enables and nurtures new market segments to expand and develop; products may be considered niche at first but over the years many have gone on to become mainstream technology used by many. One such item that may be the next growth category is the Outin Nano Portable Espresso Machine
from the brand Buydeem. It’s a hidden gem; it make coffee on the go with either ground coffee or off-the-shelf pods, so it certainly has the potential to be a stocking filler winner! Another emerging brand with two notable devices that sit within the ‘care’ category is SKG. Its E3 Pro Eye Massager is reasonably priced
and offers a heated eye massage to help relax and de-stress; while not overly discrete, it’s small and comfortable to wear and gives the user full vision transparency so they can see out while no one can see in. The other product is the G7 Pro Fold Neck Massager; designed to look like a pair of headphones or a fan positioned around the wearer’s neck, it actually provides a relaxing massage with a heated option to soothe knots and muscle tension while you’re out and about. Both products sit within the CE category and can fit comfortably into any retailer’s product roadmap as self-care becomes increasingly popular across all age groups.
The vast majority of what was on display at
IFA this year is either shipping today or landing very soon, and retailers of all specialism will no doubt be ranging some of these products before long. Real world examples are the best way to sell what people dream about. Keep things aspirational, but make
it real; put product into real world scenarios so they translate better for the average consumer. So with this in mind, don’t take it as business as usual; work with your chosen brands to create a customer journey which enhances the brand experience and enables category development to create future sales.
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Above: SKG’s E3 Pro Eye Massager Below: The G7 Pro Fold Neck Massager
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