NEWS & TRENDS
Mobalpa Kitchens brings bathrooms and bedrooms to its UK franchisees
u From 2019, Mobalpa’s UK franchises and showrooms will, for the first time, have full access to the French firm’s collection of interior design solutions. Mobalpa has big plans to expand its
brand beyond kitchens in the UK, and 2019 will see it showcase its new product collection to UK retailers in London. The new ranges, which include bedrooms, bathrooms and living room furniture, enable the brand’s UK stores to fully design and project-manage almost every room of the house. Kyle Whittle, Mobalpa UK's country manager, says that the firm has “high expectations” of what the stores could achieve with the expanded offer, particularly with Mobalpa’s living and bedroom collections that could potentially increase turnover by 25 per cent. All nine of the firm’s UK franchises
have embraced Mobalpa’s expanded offer and the company will rebrand in 2019 with a new brochure, new marketing materials and in-store tools to reflect and promote the changes.
Mobalpa, which launched in the UK
in 1980 through a distribution model, recently announced plans to grow its footprint in Britain. These new plans are driven by the new owners of the firm’s original UK store in Warrington. The new franchisees of the Warrington
store have agreed to open at least another five Mobalpa stores over the next five years. For 2019, Mobalpa says it has introduced “a plethora of new styles, colours and finishes to compete with the ever- changing market trends and meet the demands of the consumer”. Its new collection includes new kitchen designs, with soft-to-the-touch slab doors available and a variety of shaker-style kitchen furniture. Mobalpa’s UK development manager,
Liam Wall, says: “This particular addition to our range makes us even more competitive and increases our ability to create our customer’s dream home. “The brand has really pulled out
the stops with this latest product launch and we hope that our stores and future clients will enjoy everything it has to offer." l
FOOD FRANCHISE FIRSTS
Philippine fast- food franchise Jollibee recently opened its flagship UK restaurant in Earl’s Court. The launch saw thousands of expat fans queuing up – some overnight – for menu items such as the famous fried 'Chickenjoy', hot dogs with spaghetti, and mushroom gravy. Other UK quick-service
restaurant firsts include: • McDonald’s, debuted in Woolwich in 1974
• Domino’s Pizza, first store opened in Luton in 1985
• Subway, inaugural outlet launched in Brighton in 1996
• It’s not all in the south east of England! Canadian brand Tim Hortons chose Glasgow for its first UK location in 2017.
BUSINESSFRANCHISE.COM 9
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