Franchise advice


Can your business be franchised?


Nick Williams of Ashtons Franchise Consulting examines everything you need to consider if you’re thinking of expanding your business through franchising


F


ranchising is a proven method of business expansion. It has been used successfully in almost every sector by


companies of all shapes and sizes. But does your business have what it takes? Before beginning what can be a


rewarding journey, it makes sense to utilise consultants to help you undertake research into your business and its current suitability for franchising. You need to be sure that this is the best route for your business, that the management are prepared to cope with the changes franchising will bring, and that the timing of the launch will maximise the chance of successful franchisee recruitment. Your business is ready for franchising


when you can demonstrate the following essential factors:


Differentiation In order to compete effectively in the busy franchise marketplace, an organisation must be adequately differentiated from its franchised competitors. This could be by way of a distinctive product or service, a reduced investment cost, a unique marketing strategy, or specific target markets.


Credibility Your company must be credible in the eyes of prospective franchisees if they are going to invest their money in your franchise. Credibility can be reflected in a number of ways, such as the size of the organisation, the number of units, the number of years in operation, the quality of your publicity,


40 40


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84