FRANCHISEFOCUS INVESTMENT: FROM £9,995 Care done differently


Visiting Angels is seeking five exceptional franchisees as the US homecare business arrives in the UK


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n a competitive market such as the domiciliary or homecare sector, it is important that a franchisee is able to


differentiate their business. One established international brand believes that it has something different to offer the UK market. Visiting Angels is already one of the largest homecare providers in the US with almost 600 franchised offices. The business has been built over 20 years with strong ethical and community values at its core. The lessons learned from 20 years in the


private care sector are now being brought to the UK as the Visiting Angels franchise is offered in the country for the first time. Managing director Dan Archer explains: “One thing that we learned in the US is the importance of structuring of the business as a carer-centric organisation. “Many care businesses pay lip service to their carer focus without carrying that


through to the structure that they operate. We have built the business by asking the question: ‘What does that mean for our carers?’ Our proposition puts the caregiver at the heart of the business and this has allowed us to build a niche in our market when most providers do not publicly take this approach. We are differentiated as a caring employer; indeed, our mission statement is to become the UK care sector’s employer of choice by 2022.” A franchise with Visiting Angels will


deliver experience on day one. Almost 600 franchisees regularly provide best practice content that new UK franchisees will gain access to. Dan says: “Our business is new in the UK and our early franchisees will benefit from being part of a close-knit group and having a real influence on the direction of the business in the UK. At the same time we have a wealth of experience


in the US, which we can call upon, and we are following in the footsteps of other established American homecare brands, which are now established in the UK. It is a genuine win-win.” Dan has a wealth of franchise


knowledge having been in franchising since the 1990s. He is also a former British Franchise Association (bfa) director and served on the bfa board for nearly six years. He has extensive knowledge of the homecare sector, having worked for care companies as both franchise director and managing director. He says: “I have had some fantastic


teachers in franchising and I have worked with remarkable people in both franchise and care businesses. I am looking forward to bringing my experience to bear on the development of Visiting Angels in the UK.” Launched in 2017, the Visiting Angels


franchise is seeking five exceptional candidates to join the business as the founding franchisees. Dan concludes: “Our model is already well proven in the US and we have made the necessary legislative adjustments before piloting the business. After 12 months we have exceeded our business plan in terms of turnover and care delivered. We have also been nominated in the Great British Care Awards as one of the top employers for our region. We are now looking for five franchisees to join us, to work with us as development franchisees.” These development franchisees will


benefit from being first into the business and, as a result, will be part of defining the future success of the franchise and will work closely with the team at head office. A reduced franchise fee is being offered to the development franchisees. l


CONTACT Visiting Angels Care


0114 433 3000 www.visiting-angels.co.uk darcher@visiting-angels.co.uk


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Investment level: Under £10k


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