Ask the expert s
Ask the expert s
A professional panel answer your questions on all aspects of franchising
R A C HEL EV AN S
Marketing manager at Jackson Fire & Security
u In the early stages of deciding you would like to buy a franchise, you will want to create a shortlist of opportunities for yourself. How do you compare opportunities and what are the important facts to fi nd out? A good place to start is establishing
how long the franchise has been operating for and fi nding out more about their experience and position within the industry they are operating in. Getting to know the directors and managers and their background is a good idea, as this will help you decide if you have a similar skillset and whether you will be the right fi t to take this franchise forward in your chosen territory. You are entering into an important partnership so getting to know the people behind the franchise is also important in deciding whether you could
What are the import ant fa cts to find out when assessing a fra nchise opport unity?
work closely with them going forward. Another important question to ask the
franchisor is how much demand exists for their products and services. This will help you decide whether you are buying a franchise that will secure your future for many years to come. A Jackson Fire & Security franchise provides businesses with a legal requirement: to ensure their premises are fi re safety compliant. This is important to emphasise to anyone considering our franchise opportunity as we have demand backed up by legislation and repeat revenue streams. Market research is key when
comparing the different franchises you may be considering, and don’t just rely on the word of the franchisor – speak to their franchisees and conduct your own territory-specifi c research.
BUSINESSFRANCHISE.COM 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
