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A


D A Y


IN THE LIFE A rewarding day


favour of homecare franchise Caremark in May 2016. Here, he describes a typical day…


MAR TIN S TEYN Fra nchisee at Caremark


Martin Steyn left the world of investment management and banking behind when he bought his Caremark franchise in Tunbridge Wells. Martin already had some experience of organising homecare for his relatives, so he was aware of the need for reliable, professional and compassionate care in his local community.


7.30AM


I arrive at the offi ce and my fi rst task is to fi re up the espresso machine. Now wide awake, I can concentrate on any voicemails and emails that have come through overnight. This is a good opportunity to deal with any issues and work through some admin tasks before the day begins.


8.30AM


The offi ce team begins to arrive and the phones start ringing. During the early part of the morning, my staff deal with enquiries for care packages, arrange initial assessments for new clients, and monitor the staff rota. We cannot have ill staff members visiting vulnerable people, so making sure we have the right number of care workers to carry out our care calls is critical.


10.00AM


Next up is my daily catch up meeting with my care manager, Simon. Over the next hour, Simon fi lls me in on any signifi cant developments or events that have dropped on to his desk. We also use this time to fl ag up any items for discussion at our weekly offi ce staff meetings. The weekly meeting is a good opportunity for us to discuss rota planning and any referrals as a team. Everyone is given the chance to raise any issues or concerns.


11.00AM


It’s mid-morning and time for me to visit one or two clients. It is always good to meet some of the people we are supporting and for them to put a


face to the name behind the business. I also use this time to get out and about marketing in the local community, which might involve meeting with the management of assisted living complexes or a hospital discharge team.


1.00PM


As the offi ce is only 10 minutes away from where I live, I like to pop home for lunch and grab the chance to get some fresh air, clear my head and walk the dogs. I used to commute into London, so having the fl exibility of working locally has made all the difference.


2.00PM


Back in the offi ce, the next part of my day is spent on business development planning. This involves looking carefully at my strategy for both increasing our care and support worker recruitment levels, and working on ideas for sourcing new clients. As a relatively new business, marketing our service to both audiences requires careful planning and a structured approach. If you fail to plan, then you will plan to fail! It is important that my business stands out above the competition and this goes for both attracting new clients and care staff.


5.00PM


I use this last half hour to catch up with offi ce staff and deal with any issues before close of play. This can be a busy period, making sure all rosters and care visits are confi rmed, and that any staff who have phoned in sick last minute are covered. l


Martin Steyn ditched the London commute in


BUSINESSFRANCHISE.COM 35


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