FRANCHISEFOCUS INVESTMENT: FROM £85 ,000
Join the specialists Help to create the smoke-free future, with VPZ
T
he UK’s largest vaping retailer, VPZ, continue to grow their industry- leading presence, driving their
expansion by contributing substantially to the country’s smoke-free future. A loyal customer base that increases daily is built upon an emphasis on accessibility, expertise, and service. VPZ’s in-store experience sets them
apart. An investment program to refurbish existing stores to be in-line with new outlets is now complete, improving customer satisfaction, revenue and footfall. All stores are equipped with state-of-the-art facilities designed with customer demands in mind, including bespoke marketing and retail materials. The retailer positions themselves as
the nation’s leading vaping specialist by providing in-depth training for every member of staff, ensuring they all have the knowledge and understanding necessary to succeed. This includes sitting a National Centre for Smoking Cessation and Training (NCSCT) certification, which offers detailed information and advice on smoking cessation. VPZ consider it their mission to help the UK become smoke-free by 2030 and with evidence suggesting smokers armed with accurate advice are nearly twice as likely to quit for good,* VPZ find it imperative that they provide comprehensive advice.
he industry is expected to reach £3.46billion in revenue by 2028”
Onboarding with VPZ VPZ’s onboarding support is second to none, utilising training, support, and guidance to give franchisees the best start possible. All store-related aspects, including product and technical knowledge, controls, and procedures are covered in a structured 2-week training programme, so staff can accurately deliver the ‘VPZ Standard of Excellence’. Outside
80
of the training, VPZ also offer a structured and dedicated field support network, in-house IT, ERP, HR, and HSE systems, a partner scheme for online sales, and an industry-leading after-care program. Joining VPZ is not just about starting up a franchise, it’s joining a family of support.
The vaping Industry As for the industry itself, evidence continues to indicate that vaping can act as a key component of the NHS’s stop smoking strategy.* Public Health England’s recent reports continue to state that vaping is up to twice as effective as other nicotine-replacement solutions as the most effective way for smokers to quit. This builds on their landmark findings that state vaping is at least 95% less harmful than smoking traditional tobacco cigarettes.* Industry revenue is expected to
reach £3.46billion by 2028, according to Statista. Standing the test of time, vape shops such as VPZ are now a staple in prime shopping locations, with landlords becoming fond of the reliable and low-risk nature of vape shop tenancy. The result of this is increased availability in high- footfall areas, most evident in VPZ’s recent
opening of the 170th store, with further upcoming launches added to the estate in the second half of 2024. VPZ act as a significant thought leader
and voice for change within the industry, most notably outwardly supporting a disposable vape ban. The company were the first to introduce recycling services in their stores and have consistently been advocating for users to swap to a more sustainable solution. With the public now being forced to consider reusable options, VPZ has positioned itself accordingly. Working in tandem with their sister company Absolute E-juice, who are also based in Edinburgh, VPZ is committed to providing an increasing number of best- in-class e-liquids. If you’re a business-minded individual with a genuine interest in helping people, get in touch with Ian via the contact details below or visit the website for more information.
VPZ Vape/retail
franchise.support@
vpz.co.uk VPZFranchise.com
Investment level: £50k-£100k
*Research by Public Health England and Action on Smoking and Health (ASH)
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