WOMEN IN FRANCHISING
YOLÉ
and efficient business model. Unique among franchises, Yolé
produces and distributes their exclusive recipe products through a dry supply chain, ensuring consistent quality and availability. Additionally, franchisees enjoy being part of a supportive community that values both business success and personal wellbeing.
Seeking to bring financial reward, business fulfilment and work-life balance, Yolé launches in the UK, with franchise industry insider Lorraine Ellis steering the brand forward in the UK...
A pioneering dessert brand that from Spain, expanding globally at pace, Yolé is the first international brand to produce zero dairy, zero sugar-added ice cream and zero sugar-added frozen yoghurt, offering delicious and guilt-free alternatives. Yolé stands out due to its commitment to innovation and health, making it a leader in the dessert industry. Present in 21 countries, Yolé showcases its broad appeal and rapid growth.
Why are you expanding into the UK? The UK market has a growing demand for healthier, inclusive dessert options, and Yolé’s unique offerings are expected to resonate well with health-conscious consumers. By establishing a strong franchise network, Yolé aims to bring its revolutionary products to more communities, providing them with a delightful and healthy indulgence.
What will a typical day for a franchisee be like? A typical day for a Yolé franchisee involves a mix of operations and customer engagement. Starting with preparing the store for business, the day includes overseeing staff, maintaining product
quality, and interacting with customers to provide a personalised dessert experience. Franchisees also focus on local marketing efforts and community engagement to build a loyal customer base.
What training and support do you provide initially, and ongoing? Yolé provides thorough initial training covering all aspects of the business, from operations and product knowledge to customer service and marketing strategies. This is complemented by an engaging online game-based training app to make learning interactive and effective. Ongoing support includes regular training updates, marketing campaigns, and operational assistance to ensure franchisees have all the tools they need to succeed. The support team is always available to provide guidance and address any challenges that arise.
What are the benefits of operating a franchise with your brand? Operating a Yolé franchise comes with numerous benefits. Franchisees join a globally recognised brand with a proven business model and innovative product line. Yolé's dedicated R&D team constantly innovates, ensuring they stay ahead of market trends and consumer demands. They utilise state-of-the-art technology solutions for operations and auditing, providing a streamlined
What are you looking for in a franchisee? Are you seeking female franchisees to come on board? Yolé is looking for passionate and dedicated individuals who share the brand's commitment to health, quality, and customer satisfaction. Franchisees from all backgrounds are welcome, and Yolé strongly encourages female entrepreneurs to join. Lorraine Ellis, Head of UK Franchise, has experience as a multi-brand, multi-unit franchisee and has seen firsthand how franchising can help balance family life with a rewarding career. She believes women bring a unique perspective and drive that can greatly contribute to the brand’s success. Yolé is also spearheaded by Marta Díaz – who is an inspirational leader, passionate about the brand and innovative product development. This leadership reflects Yolé’s commitment to inclusivity and support for women in business in 2024 and beyond.
Anything else you want to add… With three children who have been dedicated to their individual sporting commitments over the years, Lorraine understands the importance of flexibility in managing personal and professional responsibilities. With locations available across the UK, there are opportunities to have Yolé in your local town, offering added flexibility and the ability to juggle various commitments. Lorraine invites anyone interested in making a positive impact through innovative, health- conscious desserts to join the Yolé family.
uk@yole.com
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