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Annie Blinkhorn Editor


Life is a rollercoaster… O


r so the song goes, at least! Firstly, apologies for that Ronan Keating earworm you’ll now have all day (well, at least I


didn’t quote from Black Sabbath or Judas Priest … despite this being a show guide for an event based in Birmingham). And secondly, life may be a thrill ride of ups and downs, but there’s much to be said for pursuing your kicks at the fairground – over, say, for instance, in business. On that subject, take a moment to


catch up with the insights of this edition’s star interview, Piers Linney (of Dragon’s Den fame), who outlines approvingly, the ways in which franchising mitigates business risk. It involves an appealing


analogy of concentric circles; if risk works like ripples, then with franchising you start further out, rather than at the epicentre. (There are other, equally engaging, metaphors; one about missing a boat, but my favourite involves a pantomime horse – as I say, it’s well worth your time… turn to page 19 to read on!) Another encouraging observation Piers


makes is, that like the saying: ‘everyone’s got a book in them’, he generously espouses idea that we’ve all ‘got a business in us’ – if that’s not a galvanizing call to arms for budding franchisees, I don’t know what is! But if the landscape of your business


journey appears more to be an upcoming merry-go-round than a peaceful horizon,


there’s an ideal time and place seek some clarity… Perhaps you’re there right now – at The National Franchise Exhibition (the NEC, Birmingham, 4 & 5 October)? Turn to page 33 for your show guide to the exhibition. Within those pages you can find all the details you'll need to: meet top brands and franchise opportunities; watch, listen and gain advice from educational presentations, panels and clinics with industry experts; and discover more about this tried-and-tested business model. You (probably) won’t board a carousel or walk into a hall of mirrors over the two-day event, but this hot ticket could lead to your fortune being told – and made! We look forward to seeing you there, and wish you the best of luck...


BUSINESSFRANCHISE.COM 3


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