FRANCHISEFOCUS INVESTMENT: FROM £270,000
Raising the Barre Due to overwhelming interest, Barrecore has reopened
opportunities to join its franchise network throughout the UK B
arrecore has a lot to look forward to in 2025 and your franchise could be part of this exciting
growth story. Barrecore was launched in 2011 and exploded on the London market with celebrity superfans including Pippa Middleton and Claudia Schiffer. The reason was simple: scientifically led programming that delivered results. In 2017, the first franchise was
launched in Manchester, followed by a second location, before the brand was integrated into premium studio super-group United Fitness Brands in 2020, under which Barrecore is thriving – 10 sites across London, two franchise studios in Manchester and the launch of the Leeds franchise in 2021. Richard North is the United Fitness
Brand Global Franchise Director: “In a post- pandemic world, the premium fitness studio experience is going from strength to strength. It is clear people have a strong focus on their fitness and wellness, but it is community that is really changing the way people connect with these experiences. We’ve seen it with our corporate studios and in our franchise studios where franchisees are the heartbeat of their business and the community. “We’ve spent time understanding
“Focus on people and passion – then the profits come”
our franchisees’ needs and have drawn on experience from multiple franchise sectors to build world-class systems and marketing – from detailed geolocation analysis to industry leading training – and this is all before you even open!”
Why studio fitness? The UK fitness industry is experiencing a healthy post-pandemic boom. Valued at approximately £2billion in 2024*, there’s been an unprecedented influx of fitness solutions, ranging from mega gyms to boutique studios. United Fitness Brands has trended at 15% year-on-year revenue growth throughout 2024, with Barrecore being one of the leading brands underpinning this. Richard says: “Operating a boutique studio isn’t just running a business, it’s an opportunity to positively impact people’s health and wellbeing goals in your local community. For us, if we focus on people and passion – then the profits come.”
Why Barrecore? Barrecore is poised for national and international growth: Richard confirms an influx of enquiries from multiple jurisdictions to take brands into new markets. “Some markets are optimal for growth, and we can see a clear path to success and partner profitability. We don’t take just anyone though; everyone who is successful in our application process is part of our long- term growth plans and so we have to ensure we are recruiting the right people who have a genuine passion for our brands.” United Fitness Brands has over
1,000 employed and contracted team members. By partnering with one, or more, of their offerings, you are joining a growing collection of industry-defining studio brands. Richard and CEO Malcolm Armstrong
(previous Virgin Active MD) have been clear and aligned in their position on franchising. “We want passionate people. Our franchisees are a critical component of our global growth plans, and we will put their success front and centre. Of course, there is a lot of hard work in launching your own business, but our turnkey solution and data-driven decision-making on location takes the guess work out of success,” North details. “Our franchisees are not just a number or a name on a system, they are one of our most important stakeholders,” Malcolm adds. “We know their success is our success and so we have built world-leading training and marketing to make sure they have all the tools to succeed.”
BARRECORE Health and fitness studiosr
franchise@unitedfitnessbrands.com
unitedfitnessbrands.com
BUSINESSFRANCHISE.COM 69
* Gyms & Fitness Centres in the UK - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)
ibisworld.com
Investment level: £100k+
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