FRANCHISEFOCUS INVESTMENT: FROM £1 7 7,0 0 0 In its prime


to grow its presence. With a customer proposition focussed on community, coaching and convenience, it has a strong position in the fitness industry as a mid- market gym operator and the third-largest operator in the UK. With newly released figures from the


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State of the UK Fitness Industry report 2024, the sector is performing strongly with the data showing member numbers, market value and penetration all surpassing pre-pandemic figures and reaching unprecedented levels. The UK is now home to over 7,000 gyms, serving over 10.7million members with a penetration rate rocketing to 15.9%. The fitness industry market value has increased to £5.9billion in 2024 and is at an all-time high! Anytime Fitness has a healthy pipeline


of new clubs, exciting innovations, and an excellent team to further drive the business forward. They are committed to ensuring members get an unrivalled experience to improve their health and wellbeing which, in turn, helps create successful, profitable clubs. Whilst they have an incredibly strong business here the UK, there is still lots of potential for growth.


s the largest fitness franchise in the UK by number of locations, Anytime Fitness continues


Anytime Fitness: the world’s largest fitness franchise* A key part of the member experience


is the look and feel of gym locations, with an overhauled design introduced to meet the ever-changing needs of today’s fitness consumers. As part of an exciting development for the brand, many existing locations are undergoing significant remodelling and refurbishment that provides more welcoming and open-plan layouts, offering members dedicated training areas, depending on their goals and preferred workout type. The remodels are already proving to be popular with consumers, with new-look sites driving increased revenue and member numbers for Anytime Fitness franchisees. Anytime Fitness prides itself on the


support of its members and an attractive proposition for franchisees is the potential of secondary revenue through the provision of high-quality personal training and coaching. To help establish a key point of difference in the market, many Anytime Fitness locations now have employed fitness coaches


“The fitness industry grew to .billion in   an alltime high”


to enhance the support and guidance available to its membership base. In addition to the traditional fitness


industry model of engaging self-employed personal trainers on the gym floor, having employed coaches allows Anytime Fitness teams to build greater relationships with their members. As part of its offering, members benefit from three in-depth fitness consultations which help provide them with tailored workout plans and guidance to achieve their goals. By having this comprehensive coaching


offering, Anytime Fitness gyms with employed coaches have a greater level of personal training uptake, providing a consistent and reliable secondary revenue stream for its franchisees. In addition, its gyms have found that this member- centric approach helps people settle into their surroundings, with many members having poor experiences at previous gyms which has made it more difficult to take the plunge of re-joining the gym. The future looks bright for Anytime


Fitness, with the leisure industry able to capitalise on the increased availability of prime property locations. Given the industry’s continued strong performance despite the increased cost of living, landlords are increasingly seeing the appeal of gyms as viable, long-term tenants. With the location of a gym being so


integral to its success, this development has meant that Anytime Fitness franchisees now have greater access to commercial properties in high-footfall locations. Over the coming months, expect to see Anytime Fitness capitalising on some exceptional property locations as it closes in on opening its 200th site across the UK and Ireland. 


ANYTIME FITNESS Gym anytimefitness.co.uk/own-a-gym ownagym@anytimefitness.co.uk 0330 332 2361


BUSINESSFRANCHISE.COM 73


*Number of gyms: 5,500 globally, and geographical reach: over all 7 continents and across 40+ countries.


Investment level: £100K-£250K


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