FUNDINGFOCUS
"Remember, the best SWOT analysis relies on complete honesty. Put everything down as you think of it. If it turns out to be less important that will become evident when you rank it!"
WEAKNESSES You could consider: Brands reputation People involved / experience Processes and procedures Financial strength Quality of training provided
OPPORTUNITIES Is the sector growing? Are there additional territories available for future expansion?
Do the demographics of your territory meet the typical clients of the brand?
THREATS Think about: The competition Brand's resilience in current economic environment – ie Brexit / Covid
Negative reviews from customers Unhappy franchisees.
HITACHI CAPITAL FRANCHISE FINANCE Financial services 01844 355 575
hitachicapital.co.uk/franchise-finance fundingteam@franchisefinance.co.uk
Next steps? Franchising, and more importantly selecting a brand, is a very personal journey. It’s an exciting time and in many instances it’s easy to focus on the positives and ignore or maybe overlook the importance of the negatives – we are capable of looking through rose-tinted glasses! A SWOT analysis is only valuable if you use it – merely conducting the exercise is futile if you don’t use the output effectively. Selecting the right brand is critical to your future success so use the tools you have at your disposal.
Supporting your business ambitions
Services provided by an award-winning team with over 40 years experience.
• Business planning • Start up and working capital loans • Equipment finance • Business training services • Multi-unit financing
01844 355575
hitachicapital.co.uk/franchise-finance
Hitachi Capital Franchise Finance is a trading style of Hitachi Capital (UK) PLC. Authorised and regulated by the Financial Conduct Authority. Finance is provided by Hitachi Capital (UK) PLC. Hitachi Capital Franchise Finance also offer credit broking services, and may introduce you to a selected panel of third party lenders. Office Address: Beacon House, Stokenchurch Business Park, Ibstone Road, Stokenchurch, Bucks, HP14 3WN. T: 01844 355575
www.hitachicapital.co.uk/franchise-finance Registered Office: Hitachi Capital House, Thorpe Road, Staines-Upon-Thames, Surrey TW18 3HP. Registered in Cardiff under company no. 1630491
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