FRANCHISEFOCUS
of company-owned and franchised restaurants. Ongoing expansion in London remains at the forefront of the business’s strategy. The Camile franchising model has been well developed in Ireland and is a winning business model. With single-unit and multi-unit franchisees growing the businesses at a steady rate, it’s an amazing time to join Camile Thai. Many Camile franchisees have become
multi-unit owners, with Pramod Thankappan currently on 10 sites, with two more under construction. With a variety of formats available from core neighbourhood home delivery restaurants, to cloud kitchens, Camile has an offer to suit every market.
“With single-unit and multi- unit franchisees growing the businesses at a steady rate, it’s an amazing time to join Camile Thai”
Camile franchise owner Rakesh Galaprishnan
Camile has created an innovative food product that is perfectly tailored to holding its heat and quality during delivery, developed through more than 10 years of research in the food delivery space. Each touchpoint of the customer’s journey is closely considered to create a world-class guest experience that leads the casual restaurant industry – including the award-winning app, which captures up to 50% of a branch’s business. Camile embraces many of the trends impacting
today’s conscious consumers. A thorough vegan section on the menu caters for those wanting to have more plant-based choices. Sustainability is key to Camile in 2021, and several initiatives (and
‘firsts’!) support this reality: The first home delivery chain in Europe to go 100% compostable on packaging.
The first to print calories on menus The first to deliver by drone and to carry out
free healthy cookery demonstrations for our guests
Even the first to home deliver a doggy treat for the 1/3 of customers that are dog lovers
Plus, as well as meat lovers, Camile can also cater for gluten-free, dairy-free and vegetarian diets.
Since opening its first location in 2010, the business has expanded through a combination
was working as a manager in the Camile Tooting Bec location when he saw first-hand the potential of running his own Camile Thai business. “2021 was an extremely busy year,” says Rakesh. “With the support and guidance of the Camile Thai team, I feel well-equipped to continue my journey as a business owner.” In late 2018, he took the keys to his first restaurant, then investing in two more London branches in 2021. He has since racked up high double-digit like-for-like sales, strong gross profits, and assembled a dedicated restaurant team to deliver an amazing guest experience. On a broader scale, the food delivery market
has exploded in the last five years, experiencing a 50% growth over that period. People’s habits have also drastically changed, as monthly restaurant deliveries grew by 350% since March 2019, clearly accelerated by the pandemic. With food delivery set to exceed $164billion globally in the next four years, Camile is well positioned to take advantage of this trend. At Camile, prospective franchisees will find the
opportunity to join a unique and thriving food delivery brand in a booming market, with an incredible opportunity for growth.
CAMILE THAI KITCHEN Food takeaway/delivery
camile.co.uk franchising@camile.co.uk
BUSINESSFRANCHISE.COM 41
Investment level: £200k+
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