“We have come a very long way, but Joe and I are still passionate about the business”
treatments, changing dates, checking pricing and new customers’ sales. The crew come into the office every two to
three days to replenish stocks and hand over cash and cheques. It is important for us to spend time with them when they do, just to see how they are doing and talk through any particular issues or successes. Given that they are in the field all day, it is vital that they don’t feel disconnected. Our job roles have changed dramatically
Otherwise, I don’t think we would have the stability we have today.
Adam: I focus on the accounts, banking, treatment scheduling (which changes non- stop) and general administration. For such a sizable customer base, we have another full- time administrator in the office. Until recently our Lawn Operatives used
to be in the office every morning picking up paperwork that detailed their jobs for the day. New software means their “runs” are now uploaded to a handheld device and information on jobs done etc, is updated as it happens, with no manual intervention. The administrative burden has reduced significantly ever since. This gives us more opportunity to focus on our customers, being available to them as they make queries about
over the years from being in the business to directing it, developing growth strategies and keeping customers happy. We have come a very long way, but Joe and I are still passionate about the franchise and – despite the difficult times we have all experienced recently – our business has continued to grow!
About GreenThumb Established in 1986, GreenThumb was the UK’s first lawn care company fulfilling the needs of a nation of lawn-lovers. Over 3 million ethically applied treatments are carried out each year, all-year-round, in order to give customers a lawn to be proud of. Consequently, many thousands of customers sign up each year as a result of recommendations.
greenthumb.co.uk/franchising
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