FRANCHISE ADVICE
ife is great at the moment, isn’t it? Job security, a tight labour market meaning you can move from one role to another as you wish (almost!) and the ability to control your
pay terms and conditions in negotiation with your employer. It feels like a throwback to the golden age of the late 60’s and early 70’s – when, apparently, the world was wonderful. Well what happened after that? For those of you reasonably up to speed with modern history there was an intense period of economic turbulence. What is to say to won’t happen again? At the moment we have supply chain issues, energy issues, shortages of skilled people in key positions – but, of course, all of those things will come back into balance in the fullness of time. So, I would like to suggest that in 2022 you take a slightly longer view about the way the world is going and give franchising a serious look. Could there be a better time to start a
business and get some ‘mileage’ under your belt? Probably not! If you think that there could be some sort of economic setback coming up in the next couple of years, then look for a franchised business that is resilient – in terms of its customer base and in terms of the service and proposition. The pandemic has given so many the
opportunity to rethink their careers, and question the pressures of commuting and time away from the family. Right now, the food and beverage sector has had even more success – not necessarily with the straightforward restaurant dine-in element, but certainly with takeaway / casual dining / delivery. ‘Dark’ or ‘ghost’ kitchens are emerging – sites focused solely on delivery without seating capacity for in-house diners or walk-ins, preparing food once an order comes in via online ordering or app. Those, too, will have sustainable attraction it is thought by many in that sector. Though many of us work from home we still seem to be time poor – so services to the consumer or homeowner remain resilient.
It is more difficult now to seek out a number of different services that we normally use which have been delivered recently in a different way, so the idea would be to look at a business that has adapted and is showing an ability to be fleet-footed in the face of changing circumstances. Being a franchisee means being in control
of your destiny, with the ability to determine where and when you work (within the terms of the franchisee legal agreement). Franchisors have adapted considerably in the last two years to reflect the way the world has changed which means that many of them now present a different business model to the one that they did before, with ‘flexibility’ being the watchword. Being a franchisee also means that
you have job satisfaction because you are in command of your destiny. If you are working currently in a business sector where heavy demands are made on staff because of shortages – and the inevitable Covid related absenteeism – then you may well be feeling pressurised and stressed and looking for a change.
“The pandemic has given so many the opportunity to rethink their careers, and question the pressures of commuting and time away from the family”
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