Families in franchising
Minster Cleaning
“The size of Minster’s territories means that there are always plenty of potential clients for us to contact”
Arthur White and Emma Fenlon
Minster Cleaning’s Lancashire franchisee, Arthur White, bought the Accrington branch in 1996. Arthur, previously Managing Director of a manufacturing company, joined Minster after deciding that his management capabilities and experience could be put to good use. He identified franchising as
an excellent way of establishing a business quickly and with minimum risk. After looking at many franchise opportunities, he chose Minster Cleaning, attracted to the idea of a business that is not subject to dramatic swings in fortune dependent on the prevailing economic climate and by the fact that Minster is very much a ‘people’ business which fitted well with his proven skill sets. The branch had previously been successfully run by the company and had a well- established and solid customer base but Arthur believed
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there was ample scope for further development. Soon the Accrington branch was achieving a turnover of over £1million. In 2005, Arthur asked his daughter, Emma, if she’d like to join the company in the role of Business Development Manager. After graduating from Leeds University with a Business Management degree, Emma worked as a Business Analyst for a bank before joining Minster Cleaning. She soon made a positive impact on the business, was promoted to Operations Director and became a Joint Franchisee in 2011. Today, Emma is Managing
Director and loves the challenges that being involved in such a very varied mix of business brings: “You must be capable of thinking on your feet: one day I can be involved in sales and health & safety, the next marketing, site visits, accounts, etc. Our contracts cover a broad range of commercial organisations across Lancashire. “There’s no room for
complacency and we have to be prepared to improve continuously and adapt our strategy to suit the market conditions. It’s not a nine-to-five job but the rewards are there if you are organised and work hard; I still find time to keep fit, go away on holiday and enjoy
weekend breaks, so it’s not ‘all work and no play’ by any means. “We are always trying to
improve the way we operate and we intend to keep on expanding the business by offering excellent service levels, value for money and a flexible service which is tailored to the individual needs of our clients. The size of Minster’s territories means that there are always plenty of potential clients for us to contact. “Since I joined Minster
Cleaning, I’ve developed personally and feel that I’ve proved myself within the business. I know every single aspect of the process and can confidently present to prospective clients at all levels. I am also very proud of the success that we’ve had in the healthcare sector. All primary medical and dental practices have to be CQC-registered and their premises must meet a number of required standards which include the appropriate levels of cleanliness and hygiene; our expertise in this area has opened many doors and we are now helping many healthcare practices to achieve compliance.”
Minster Cleaning
minsterfranchise.co.uk
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