FRANCHISEFOCUS Established in 1986, GreenThumb was the UK’s
first lawn care company and has led the way ever since. It has grown from humble beginnings into becoming the most successful lawn care company in the UK and one of the most prominent franchisors. It is by far the largest company in its field outside North America and, even then, ranks amongst the top 25 in the world. The business model focuses on capitalizing
on the aspirations of a nation of lawn-lovers. Over 3 million ethically applied treatments are carried out each year, all-year-round, in order to give customers a lawn to be proud of… and show off! Indeed, customers certainly do talk to each other and, consequently, many thousands sign up each year as a result of recommendations. GreenThumb is not just the runaway market
leader though, it is also an innovator, tapping into the latest technological advancements. This means new products and methodologies are being introduced, always with one eye on environmental and sustainability considerations.
“GreenThumb is not just the runaway market leader though, it is also an innovator, tapping into the latest technological advancements”
The scale of the business also means that it can negotiate the best deals on the very best lawncare products, minimizing costs and maximizing effectiveness. One of the key components of why GreenThumb has thrived is its scalability. We all know that in this country we love our lawns, so potential customers are millions in number. Franchisees have capitalized on this from small beginnings – where they drove the van and treated the lawns – to multi-van operations; a true management franchise, with many thousands of customers and turnover scaling hundreds of thousands. Resales of GreenThumb franchises have been changing hands for sums reflecting the continued success of the brand, allowing exiting franchisees to realise a considerable return on their initial investment. There is little doubt that running a GreenThumb
franchise also represents a lifestyle choice. It offers the chance to talk to many, many people about the shared national obsession with lawns. Franchisees come from many different backgrounds and join the business at wildly differing stages of their career, with some buying existing businesses after long stints in senior management, others have
known little other than GreenThumb, starting at a young age and preferring to grow the franchise from start up. New franchisees will benefit from a
comprehensive start-up package, which includes lawn products, equipment and uniform. In recent times there has been heavy investment in state- of-the-art technology, taking the customer experience to a whole new dimension. Training is comprehensive, spanning two
weeks. An enormous amount of experience and expertise has been retained over the years, adding a level of depth, perspective and passion rarely found. Franchisees are qualified in applying lawn products by the end of the course. Plus, the ongoing support and development continues after the course has concluded – franchisees always have the Head Office to lean on whenever they are needed. The newly available start-up opportunities
will not last long. Anyone looking for a proven and much-copied business, one that never stands still and keeps on developing, should contact the Franchise Department at GreenThumb for more information as soon as possible!
GREENTHUMB Garden and lawn care 01745 586041
Franchise@greenthumb.co.uk greenthumb.co.uk/franchising
BUSINESSFRANCHISE.COM 59
Investment level: £50k-£100k
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