FRANCHISEFOCUS
“The award-winning franchise opportunity from Home Instead is only strengthened by their ongoing innovations and partnerships, ensuring they deliver only the highest quality of home care”
At Home Instead, clients are matched to
caregivers based on personality and interests, ensuring they receive personalised care from a familiar, friendly face with whom they have built a relationship. These care visits also last a minimum of one hour, meaning clients not only receive care and help with chores, but also receive real companionship – sometimes a coffee and a chat can make a real difference to their day.
Award-winning Home Instead is leading the way in home care and in franchising. A third of Home Instead offices are rated ‘Outstanding’ by the Care Quality Commission (CQC), the highest rating possible for a care provider. The company was also named as the ‘Best Home Care Group’ in the Home Care Awards for 2021. Home Instead currently hold the top spot in
the Elite Franchise Top 100 – winning again recently for the fourth time – as well as being named the ‘Gold Franchisor of the Year’ for 2021 in the bfa HSBC British Franchise Awards, achieving the top spot for the unrivalled support they provide and the collaborative culture they have nurtured. CEO, Martin Jones is an influential leader in social care, recently placing second in the Social Care Leadership Awards 2021. Not only does Martin support the franchise network, but he is instrumental in raising awareness for the home care sector more widely.
Partnerships The award-winning franchise opportunity from Home Instead is only strengthened by their ongoing innovations and partnerships, ensuring they deliver only the highest quality of home care. A recent partnership with Parkinson’s UK has seen Home Instead develop a bespoke training programme for their caregivers, allowing them to
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deliver more specialised and tailored care to their clients living with Parkinson’s. Home Instead has also partnered with Boots UK to become the first home care provider listed on their health hub, helping to raise awareness for the network and their services, but also helping to boost the profile of home care more widely and let people know it is an option within their local area.
Support and training Home Instead franchisees receive ongoing support from the 80-strong national office team, receiving help with care training, legal and HR, business development, marketing and PR, and more. A thorough induction is followed up with a 180-day training programme The company has nurtured a collaborative
culture between their franchisees, meaning the network benefits from a wealth of peer support and guidance – including regional meetings, review groups and annual conferences where franchisees can connect and share best practice.
Resales and multi-units As an established franchise, Home Instead’s network includes a handful of franchisees that are approaching retirement age and looking to sell on their successful businesses. The company has a number of resale opportunities available. Home Instead resales are perfect for caring
entrepreneurs, who can see the market potential of an ageing population and quality care provision for older people, as home care continues to become the care model of choice. It allows you to take an already successful business to new heights. Home Instead is also proud to have franchisees
who have gone on to buy multiple franchise units, expanding their businesses, which in turn enables them to care for more people. They want ambitious people to join their network who are enthusiastic to grow within it, with the potential to go on to buying neighbouring or other territories to offer Home Instead’s high-quality home care services to a wider area.
HOME INSTEAD Care 01925 730273
homeinstead.co.uk/franchise franchise@homeinstead.co.uk
Investment level: £50k-£100k
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