Advice
How do you go about setting
up a franchise council? There is no statutory structure for a franchisee council and they are not obligatory. Put simply, a franchise advisory council is a group of franchisees, established by the franchisor, that meets on a regular basis with members of the franchisor’s management to exchange information and ideas about the franchisor’s system and the network as a whole. The franchisor needs to create a framework for the council and lay it out in a set of bylaws, or constitution. There is considerable flexibility as to what the bylaws should contain, but the following are important issues to cover:
• The specific objectives and remit of the council
• Who is eligible to be a member of the council
• How members are elected by franchisees
• For what term are members elected, when do they retire and how can they be removed
• How officers (eg chair, deputy chair, secretary) are appointed
• How often meetings will take place and where
• Who funds the cost of the meetings
The bylaws (or constitution) do not need to take the form of a long, complex document. Two or three pages of plain language will suffice. The International Franchise Association (IFA) published an excellent paper, ‘Advisory Councils: Effective Two-Way Communications for Franchise Systems’ (1995). It is easily available online. It sets out the things to think about when setting up a franchise council, and provides some useful template documents.
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