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Advice


“Our commitment to quality, ethical business format franchises and ROI for our exhibitors ensures that we stand out from the crowd”


their job for life, many more dream of being their own boss. And, as more of them see and grasp the proven benefi ts of franchising, the take up will only increase. I am particularly excited about


the work we are doing to spread the word of franchising and how this will feed into the long-term success and growth of the sector.


The exhibitions continue to


Helen McCulloch, franchise portfolio sales director


How do you see the franchise


industry developing? I can foresee substantial continued growth within the franchise sector as a whole. The population is becoming more independent, entrepreneurial and business-minded; people are less likely to take a job and make it


play a central role in the growth of franchising. Our commitment to quality, ethical business format franchises and ROI for our exhibitors ensures that we stand out from the crowd. The growth in exhibitor attendance is not only coming from international franchise opportunities, there are also some really exciting new UK concepts on the way! We have a team of around 20 people dedicated to the success of the franchise portfolio at VMG.


The client-facing team meet with around 375 established franchisors and 204 new franchisors on average during the year.


34 | The Franchisor 2019


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