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50 | The Franchisor 2019


Polish your training strategy and see results! Paul McCann of People Alchemy on boosting performance with training follow-up


s a franchisor, you must train people. You know that. One of the things the franchisee


is buying is your expertise, and your ability to help them create a successful business. But have you ever been frustrated with the results of your training, or even just frustrated because you have no measures to understand whether the training you do is even working? As a franchisor, the people you


are training ‘belong’ to someone else. You often have very limited control over what happens before or after a training course. Indeed, you sometimes have little control over who even turns up for the


course. And yet you know, because any professional trainer knows, that what happens before, and particularly what happens after, a training course is critical to the success of that course in terms of operational results.


Given this state of affairs,


two questions arise: 1. Who is responsible for delivering those activities before and after a training course that are essential for success?


2. Who needs to be held accountable for ensuring they happen?


Maybe the delegates come to


your premises, maybe you run a training course on their premises, or maybe you provide a training course as e-learning.


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