Nice to see you! W


elcome to The Franchisor, the only magazine dedicated to franchisors and


those looking to grow or franchise their business. The Franchisor – formerly Franchisor News – was brought into being in this revamped and refreshed format due to demand from the industry to see good advice, insights and services, specifically for franchisors, all in one place.


Whether you’re a self-made franchisor or picking this up because you represent a franchise head office, or would like to grow your own business further and are considering expansion through franchising – we’re delighted to count you as a reader.


Putting the ideal content together for the readership of The Franchisor took me


on an interesting journey – and I’m sure you’ll be as intrigued and engaged with the results as I was reading them. From the pitfalls you may face if you fail to ensure the network carries out comprehensive background checks, to thorough knowledge of and compliance with the agreements your franchisees sign, the security of your business rests on good, solid advice and staying ahead of the game.


Then there’s value for money – are you getting yours? Are you seeing real results from the training you provide your franchisees, and from that which you rollout to the brand’s employees, overseen by the franchisee themselves? On page 50 Paul Matthews outlines ‘learning transfer’ – an essential ingredient for making sure your training programmes are effective.


Marketing expertise, thoughts on current and future trends and why your message is so important in franchise recruitment is to be found on page 18 from Coconut Creatives and page 44 from Printwell.


You may be thinking about your next step: legacy planning. What will your exit look like? If you’ve considered selling your business, and this will be an eventual goal for many, a former franchisor shares the wisdom of his experiences on page 46. I’m told there’s more to life than work and business (can you believe it?) and it’s important to maintain a balance and keep things in perspective. If you’re responsible for the health of a business, don’t forget to check in on your own wellbeing. Liggy Webb gives advice on avoiding stress- related burnout on page 25. Enjoy this issue – see you next time!


The Franchisor | 5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100