Directory profile
“Printwell UK has been helping many franchisors and their franchisees bring their brands to life since 1985”
Printwell M
arketing is one of the most challenging parts of running a franchise business. So many
questions… What will increase brand awareness? Will customers engage with it? What is our return?
Printwell UK has been helping many franchisors and their franchisees bring their brands to life since 1985. Printwell naturally becomes as passionate about its clients’ brands as they are, which is why it builds and sustains a long-term relationship. The Printwell team constantly looks to innovate and think outside the box to help with marketing, whether it’s design, print, digital or even mailing.
Making marketing easier Printwell’s most talked-about service when working with franchisors is its online marketing portal. This has not only reduced costs but has also allowed franchisees to personalise their collateral for their individual markets, while
maintaining brand consistency. Printwell works with its franchisors to suggest sales tools (such as personalised roller banners and social media imagery) and brand awareness tools (branded power banks and coffee cups made from bamboo, for example). Printwell also recognises its responsibility to the environment and therefore looks to produce or source eco-friendly items.
Stand out at events
Organising events can be stressful but working on bespoke projects is what Printwell loves. It gets the team’s creative juices going. It is proud to have designed and produced unique marketing collateral for franchisors’ events and team-building activities, whether it’s branding an event or creating interactive materials. Printwell’s proudest installation has been bringing teams together at a client’s annual event through the creation of a ‘dream wall’, which broke the Guinness World Record for most contributions to
a text collage. Working with the client’s vision, Printwell was able to design, produce and install this activity, whereby teams would write down their dream and stick it on the eight-foot printed wall. These ranged from the desire to earn more money to supporting a loved one’s dream.
Trust
Printwell wants to build a long-term relationship with you, to understand your challenges and work with you to find solutions. It therefore prefers to be involved in projects from the start. The managing director of Love Taste Co, one of Printwell’s many clients, says: “We moved to Printwell to streamline our printing, POS stock holding and fulfilment system, particularly during our peak summer season. The transition was seamless, with customer-order fulfilment being maintained to a very high standard. Print quality and customer service are also being consistently delivered at levels above expectation.”
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Type of service Marketing services
bfa status Affiliate
Year established 1985
Contact Adnan Ghor
Address Windsor House, 26 Willow Lane, Mitcham, Surrey CR4 4NA
Phone number 020 8687 9234
Email
info@printwell.co.uk
Website
printwell.co.uk
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