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Advice


Leave on a high note


Troy Tappenden, the founder and former owner of Dream Doors, provides a rare insight into an established franchisor’s exit strategy


A


t some time, almost every entrepreneur, business owner or franchisor will consider cashing out.


And when you do, you’ll definitely want to get the best price you can. After all, you’ll only sell your business once, so getting the maximum return for all of your efforts has to be your priority. So, how do you go about working


out how and when to sell your business? It was a question that I pondered for more than five years before I sold my company, Dream Doors, in the spring of 2019. It took a while to find the answers, and I’ll admit I took a few wrong turns along the way. Nothing devastating, of course, but definitely costly – pitfalls I could have avoided with the benefit of hindsight. If you’ve been a franchisor for a


while, you’ll know there are plenty of people out there who will offer you advice and guidance – for a fee. And there are several who will say they can


46 | The Franchisor 2019


help you sell your business – again, for a fee. I’ve probably met most of them, and discounted several, after being let down by empty promises and false hopes. So, having sold Dream Doors


earlier this year, I’ve decided to help other franchisors plan and execute their exit strategies, and avoid the costly mistakes that I made. I’ve built up some fantastic contacts in the private equity arena who are looking for exciting investment opportunities in the franchise world. And for the right business, I might even consider buying in myself. I’m not ready to retire just yet! So what are the key things I’ve learnt over the last few years? The first is to make sure your company isn’t all about you. That’s something I realised a long time ago – that to build a successful franchise you need to bring in the best people to work alongside you. It’s important to drop the ego and listen to those you empower, too, especially in areas where you are not or are no longer


“If you want to exit your business and realise the best return for all of your efforts, you need to start planning for it now”


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