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Directory profile


“This fully customisable system makes your local marketing simpler and more effective, while giving you complete control and visibility over your brand”


Cortex Territory C


ortex Territory is not just a new connected platform that puts franchisors in complete control of their local marketing, it offers a new way of doing it. It’s the first completely customisable, made-to measure supported software package that can be directly tailored to the needs and parameters of individual businesses. By allowing franchisors to select exactly what functionality they require, Cortex Territory becomes an efficient, bespoke solution that not only optimises, but, crucially, harmonises domestic or international branch network


marketing. Benefits include: • Complete visibility of network activity: Cortex Territory allows franchisors and networks to align with


predetermined marketing and budget while monitoring and controlling spend, to boost effectiveness.


• Total control of digital assets: Multi- channel assets will be available to


upload, download, search and filter directly from the platform – all according to the franchisor’s brand rules.


• Simplified marketing: Creating localised marketing material becomes effortless with Cortex Territory’s online asset editor module – again, all adhering to individual brand rules.


• End to end with ease: Combining Cortex Territory’s campaign builder and its direct print supplier integration, assets can be planned, created and distributed all from within the platform.


• One single-access portal: Access to what would historically be multiple, disconnected systems can now be achieved through Cortex Territory’s one connected portal.


Core features


Cortex Territory’s modular capabilities mean clients can pick and choose


from a menu of core features, which all operate on a single platform. This enables simple initial deployment with future expansion baked in. Features can then be customised to fit the individual brand or operation requirements.


Other features include: comprehensive marketing overview down to individual branch level; custom dashboards where personalised landing pages can be created for all users; the opportunity to assign and manage budgets across all branches; the ability to trigger branch and field user alerts and reminders; and the power to control all actions and reporting from a central hub.


Associated platforms


Although created as a standalone system, Cortex Territory can function seamlessly alongside its sister platform Cortex Engage, which re-energises franchises by recognising and rewarding micro-behaviours of employees.





Type of service Franchise marketing technology


bfa status N/A


Year established 2000


Contact Luke Fowell


Address


Parley Green Lane, Christchurch, Dorset BH23 6BB


Phone number 01202 597 140


Email


luke.fowell@ cortexglobal.tech


Website cortexglobal.tech


The Franchisor | 69


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