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Directory profile


“Azura Group’s systems are tailored to each franchise network to ensure your processes are fully supported ”


Azura Group T


he Azura Group was formed in 1990 and, for the past 12 years, has been specialising in software systems for franchise networks. Webchise is a leading franchise software system in the UK, providing the tools to allow your franchisees to run their franchise effectively and efficiently, while giving you full control over how they operate. Working with over 50 franchise networks, Azura Group’s systems are tailored to each franchise network to ensure your processes are fully supported and sector-specific versions provide all the features your franchisees need.


Webchise franchise management software


For many franchisors, clear visibility of their franchisees’ activities is very difficult, if not impossible. How useful would it be to be able


to answer the following questions at the click of a button?


• How many leads did a franchisee get this week?


• How many leads have been converted this month?


• What revenue has a franchisee booked so far this month? • What royalties or MSF is due to me?


A revolutionary system


Without access to information about the franchisees’ activities, it is very difficult to manage your network effectively, because you don’t have all the information.


Webchise is a revolutionary system that allows you to see this information, while – and this is most important – providing tools that make life easier for your franchisees so that they want to use the system, and therefore provide the information you need. Each Webchise system is fully


Also included are the features you need to manage the network, including franchisee compliance, franchise recruitment and, most importantly, MSF (or royalty) management to ensure you receive all the fees that are due to you. It’s cost effective, too. Apart from a small setup fee, a monthly fee per franchisee (your franchisor licences are free) covers all your ongoing development and support to give you a fully customised system for the price of a generic, out-the-box product.





Type of service Franchise management software


bfa status Supplier


Year established 1990


Contact Simon Pullum


Address


2 Crusader Business Park, Stephenson Road West, Clacton-on-Sea, Essex


CO15 4TN


Phone number 01206 233 844


Email


simon.pullum@ azuragroup.com


Website azuragroup.com


customised to support your franchise process, and because of this, Azura Group can help ‘funnel’ franchisees into doing things the way you want them done rather than the many different ways they would like to do it. Key sectors include: • Van-based franchises • Service management • Children’s activities franchises


The Franchisor | 59


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