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FRANCHISEFOCUS IN V ESTMENT: FROM £35 ,000 Tried, tested and true


its success to a proven, reliable business model that has been thoroughly tested and is now aiming for further growth


G


reenThumb commenced its much-imitated method of delivering beautiful lawns as far


back as 1986 and is now in its 21st year of franchising. So investing in GreenThumb means you will never be a ‘guinea pig’; much was learnt in the formative, pre-franchising years. This has led to it becoming one of franchising’s most recognised and trusted brands, treating the lawns of a staggering 450,000 customers. Despite truly national coverage across more than 200 branches, there are still many opportunities for those who want to run and grow a lucrative management franchise, with investment levels covering the full spectrum – from startup to affordable resales, through to those that are returning six-figure profits. As a consequence of being part of


one of the UK’s most successful franchise systems for such a long time, some of GreenThumb’s established franchisees are looking to realise their initial investment and retire, or move to pastures new, thus opening up more investment opportunities. Being a GreenThumb franchisee is not for


the faint-hearted, requiring dedication and focus. Nor is it for those who want a ‘man- and-van’ business. However, while lawns are a national obsession, you don’t need to know anything about grass to become a successful franchisee. Two weeks at the GreenThumb Training Academy will teach you all you need to know. As a testament to the franchisor’s enduring appeal, many of the staff have been with the company as it has grown, so its expertise has been retained and can be passed on to you. The services that GreenThumb provided


to its customers back in the 1980s remain today, but, like any business worth its salt, it has evolved and broadened, with many new treatments being introduced. For example, 2018 has seen the introduction of the lawn makeover programme, which


"There are many opportunities to run and grow a lucrative management franchise with Green Thumb"


means not just any old lawn is delivered to customers, but the GreenThumb lawn. GreenThumb’s scale enables it to procure the best possible materials and equipment, from the most reliable sources, for the right price, ensuring great results and maximimum profitability. Staff are highly trained, aware of environmental considerations and, of course, they deliver top-class customer service. You could be forgiven for thinking that in the winter months GreenThumb sits around twiddling its thumbs. People don’t tend to their lawns in winter, right? True, but the work required to produce a beautiful lawn carries on all year round. In fact, the winter is a very important time,


Welcome to a guinea pig-free zone! GreenThumb owes


as GreenThumb continues to maintain customers’ lawns in preparation for the spring. It is, in fact, a very lucrative time of year to be operating the franchise. As a leader and ambassador for an


industry, GreenThumb feels a real sense of responsibility, demonstrated by how closely it works with the relevant authorities within the industry. That said, lawn care is still a fun business to be involved in and brings franchisees and their lawn operatives into contact with thousands of happy customers every day. If you want to talk to a pioneering


market leader – with a strong brand identity and demonstrably profitable business model – then contact the franchise recruitment team. l


CONTACT GreenThumb Lawn care 01745 586 041 www.greenthumb.co.uk/franchising franchise@greenthumb.co.uk


BUSINESSFRANCHISE.COM 91


Investment level: £20k-£50k


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