FRANCHISEFOCUS INVESTMENT: FROM £300,000 A solid investment
Steve Bolton, founder of Platinum Property Partners, explains why you should take the franchising approach to a property business
F
or too long, many people have been fed the idea that they can get rich and stay rich through property investing, with no money, no skill and no effort. It’s simply not true – especially now. Property investment is no longer a game
for amateurs, nor is it a case of buying low and selling high, or relying on capital growth and hoping the income covers costs in the meantime, while handing everything over to a letting agent.
Property still remains a superb wealth- creation vehicle and, if you can understand how to overcome some of the challenges it faces, gives you a much better chance of achieving financial success. A franchise with Platinum Property Partners (PPP) provides you with that option.
Think beyond the ‘here and now’ You only have to go back a decade to see the impact the financial crisis had on not just property investors, but homeowners too. Those who had only recently got onto the property ladder or were very highly geared found themselves in negative equity and a lot of investors relied on capital appreciation. A lack of available finance compounded the issue. Many years ago, I found out the hard
way – that if you don’t have cashflow, you don’t have a business. By focusing on increasing cashflow, or rental income, you can protect yourself against future market fluctuations. So, I came up with a property investment model that would allow people to achieve four times the rental income compared with a standard buy- to-let property. Since 2007, over 350 PPP franchise partners have followed this long- term strategy, which is not only designed to work in today’s market but will also provide you with a lifelong income.
Stand on the shoulders of giants A good friend of mine once said: "You are going to have to pay for your education
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whether you like it or not; either by making expensive mistakes or by investing in learning to avoid mistakes from others who have paid the price already." If you want to fast-track your own success in property investment, it’s quite simple: make sure you learn from experts who have achieved what you want to achieve, in a way that you would be happy to replicate. At PPP, we not only have an 11-year track
record in helping people to build successful specialist property portfolios, but we also have a team of more than 50 industry experts to support them. From purchasing, refurbishment and planning specialists to lettings, tenancy, wealth management and tax professionals. They, along with our network of landlords, have all been there, done it and overcome adversity in a diverse range of situations.
Follow a proven system Around 90 per cent of businesses fail within the first two years, but if you look at franchising, that statistic is reversed. An astounding 94 per cent of franchises succeed and 90 per cent of them are also profitable within the first two years. With
PPP, you’ll be following a tried-and-tested model for buying, refurbishing, tenanting and managing your own high-yielding properties. You own the assets from day one, so you'll benefit from 100 per cent of the income for life.
Go with high quality HMOs While there are many ways to make money from property, I am a firm believer in having long-term investments that are highly cashflow positive as a solid foundation to a professional investor’s business. The professional HMOs [houses in multiple occupation] that PPP develops require hard work and a solid strategy behind them, and it’s not a market for amateurs, but with our support – you’ll end up with a solid, virtually recession-proof income for life. l
CONTACT Platinum Property Partners Property investment 01202 652 101
platinumpropertypartners.co.uk info@platinumpropertypartners.co.uk
Investment level: £100k+
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