Multi-unit franchising


Case study: Chris Rance, Esquires Coffee


Did you always imagine you’d have more than one Esquires Coffee? What was the plan? Yes, my plan was to open multiple shops and I found Esquires to be willing to work to my goals and objectives as an investor.


When did you know it was the right time to expand? Once I got my head around the business it was easy to expand, but I still very much relied, and continue to rely, on Esquires’ expertise and advice.


How does the support from Esquires Coffee help you to become a multiple business owner? Esquires’ support allows me to focus on managing and growing the business. Their systems and procedures free me up to work ‘on’ the business instead of being tied to the shop floor. I can then focus on growing the business, and if I need management,


sales or property advice they are there for me. It’s all about mitigating risk and making good, long-term decisions. That’s how we will build a successful business together.


How do you manage your time as a multi-unit franchisee? It’s not easy, but I believe in hiring good people, paying them well and empowering them to make decisions that put the customer first. At the end of the day, they work for the customer, not me.


Any plans for more units? Yes, we have just instructed solicitors on a new property in Addlestone, Surrey, and are close to instructing on a new property in Pyreford, near Woking. I’d like to open seven shops this year. Property is the only hold up as we have to get the location 100 per cent right and a franchisee’s investment security is at the top of the list of priorities. l


“I believe in hiring good people, paying them well and empowering them”


The Multi-unit Franchise Conference is held twice a year alongside The Franchise Exhibitions. Existing franchisees interested in expanding their portfolio can receive insight from successful multi-unit operators and industry experts. For more information, visit FranchiseInfo.co.uk/multi-unit- franchise-2019


Franchise Finance specialises in lending to franchise business owners. see franchisefinance.co.uk


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