New year, new start ActionCOACH
The brand plans to let "the best-kept business secret" out of the bag in 2019
On 4 January 2018 at 4.10am, ActionCOACH UK co-founder Ian Christelow woke up in a cold sweat… The reason was simple: 16 years into the franchise’s journey and less than five per cent of business owners knew about the best business growth system in the world. Despite the undoubted success of the UK’s best B2B franchise* and the delight of its 2,000 clients, over 95 per cent of business owners were oblivious to the intellectual property’s power to multiply a company’s profits by tenfold inside seven years. The tragic reality is nine out of 10 UK business owners were sleep walking towards the death of their business at some point in the next decade. The almost-certain cause of death in the final analysis: business ignorance. This has fuelled further motivation for ActionCOACH to achieve its vision for the UK of abundance through business re-education and world- class coaching. Enough was enough. Ian turned on the light and started to sketch out a better way to spread the message. A model was drafted and discussions began with the founder of the business coaching profession, Brad Sugars. Brad immediately got the potential of the planned changes and commissioned his legal counsel to help Ian and Julie Wagstaff, the UK recruitment director, iron out the details and develop a win-win opportunity for everyone who chose to get involved.
Last year’s progress In 2018, ActionCOACH sped through another milestone, reaching 200 franchise partners, with more than 30 new partners joining the franchise in the fourth quarter
p Jenni Morgan helping business owners to success at her launch seminar
on the back of an impressive sixth straight 5-Star Franchisee Satisfaction Award. Ian explains: “We’re proud of the personal support we provide our franchise partners and our challenge with the growth rate was continuing that high-level support. The answer became clear… we simply couldn’t. So, to continue to deliver one-to-one professional development and 70 days of support a year in an effective manner, we had to find a different way.” The idea draws on the principle of
leverage and divide to multiply. Tech4T drew up maps containing a minimum of 10,000 active UK businesses in each territory. Franchise partners can now invest in the development rights to one or more exclusive territories. “The new Firm Builder licence allows
franchise partners to recruit an uncapped number of employee coaches. The expectation is each territory is gradually developed to at least £1million of annual revenue over the next decade, which is a level ActionCOACH has seen its top performers achieve in personal client income inside half of that time frame.”
Looking towards 2020 “There are now fewer than 180 of the 230
territories remaining since the new model’s launch in late 2018. We expect to award all remaining territories by the end of 2020 to people who have proven team-building and leadership skills, an investment mindset and a personality that attracts talent. In return, the level of support for our franchise partners will only increase. We now offer free one-to-one mentoring from our team of master coaches to our firm builders for as long as they are partners. “The question is: could you be the lead star coach or will you be the star leader of a team of great coaches? Both options are currently available to the right person.”
If you want to build a business to make a difference in your community and you’re the kind of person who: A) loves learning and developing yourself; B) has enjoyed success in your career or sport; and
C) is willing to invest if they see substantial returns can be made…
…then find out more by watching the overview video at:
actioncoach.co.uk/overview l
BUSINESSFRANCHISE.COM 31
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actioncoach.co.uk/2018/12/05/actioncoach-crowned-the-uks-best-b2b-franchise
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