FRANCHISEFOCUS IN V ESTMENT: £200,000 Strength to strength
Work your entrepreneurial muscles with an easyGym franchise
a major global force in the fitness arena is now available with an easyGym franchise. What’s more, it’s anticipated to return a payback within just three years. Imagine the opportunity to ‘work out’ with the easy brand – a name that offers around 98 per cent consumer recognition in the UK and over 90 per cent across Europe. Picture getting an inside track on how to run a successful fitness business from one of the most recognisable and fastest-growing consumer brands in the world. easyGym’s CEO and co-founder Paul Lorimer-Wing has spent 10 years road-testing the model. The qualified accountant and entrepreneur is now eager to expand further across the UK and Europe and help others keen to replicate his business success. An avid gym-goer, he felt inspired to set
A
up a new kind of fitness club that stripped out the unnecessary details without stripping out the quality and offered a better training experience than you would get from traditional, mainstream gyms – all for a fraction of the price. With a proven track record of generating
returns for investors and making cross- border ventures a success, Paul’s previous role at a private equity real estate fund saw him oversee a portfolio of retail assets worth more than £500million. So much was his success that easyGym’s first site in London opened its doors with more than 5,000 members in 2011. Paul says: “easyGym is offering a radical
new franchise model. It is set up for success – with fewer strings, more automation, more innovation and more support, so you feel empowered to do more as you embark on your exciting franchising journey.” The model has been designed to slash
staff costs, from an industry average of 50 per cent of annual turnover to just 15 per
ready and road-tested business model for ambitious entrepreneurs keen to be part of
cent. The flexible, no-contract, all-online monthly payment membership model offers daily cash inflows and will appeal to those who currently run retail or restaurant businesses or for those who are looking to diversify across industries. The easyGym management team will
provide customised guidance and regular reviews to ensure the highest quality of standard is maintained. This will include easyGym’s franchise operating manual, which will detail how to set up and operate a successful franchise. Heading up the easyGym franchise offer is global development director Karl Dietrich, formerly the UK and Ireland’s franchise head at a world-leading gym franchise. Karl brings with him a wealth of experience gained from working in the fitness and leisure business for almost 30 years. It was the potential to shape a new
franchise proposition from a world-class brand with the proven product of easyGym that prompted Karl to join the highly experienced easyGym management team. He says: “I’ve been in the leisure and gym
and franchise industries a long time and know that the easyGym model is ripping up the rulebook of the fitness industry. It’s making more possible and putting the
focus on passionate franchisees keen to exceed their customers’ expectations and create an environment that is clean and member friendly. We would welcome the opportunity to set you on your way and take every step with you.” The easyGym model can work in
locations from 6,000 to 25,000 sq ft. This allows easyGym to work with franchisees’ budgets to find locations of the right size. Viable investment levels mean anyone with over £200,000 plus bank funding can open their own gym. easyGym is aiming to recruit domestically and globally, and discussions are taking place in more European countries. The first 10 franchisees are quickly moving forward in the UK, plus a further 15 gyms in France and the first two gyms in Kenya are progressing. It’s much simpler than you think with easyGym. l
CONTACT easyGym
Health and fitness
www.easygym.co.uk/franchise franchise@easygym.co.uk
BUSINESSFRANCHISE.COM 71
Investment level: £100k+
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