T OP INVES TMENT OPP OR TUNITIES S HO W C A S E
Turning the focus on Home Instead Senior Care and the top 10 reasons to invest
H
ome Instead Senior Care offers a franchise opportunity unlike most. Here are 10 things that set the
homecare brand apart from the rest.
1. Work how you want to As a Home Instead franchisee, you are your own boss. How you run your offi ce day to day is up to you. You set your own hours and you hire your own team – Home Instead is there to support you along the way with a 55-strong team at national offi ce.
2. A network of passionate people Home Instead has more than 190 franchises in its network, all owned by people who are passionate about growing successful businesses and providing high- quality homecare in their communities.
3. Strong fi nancial model Home Instead has been operating in the UK for the past 13 years. Many of its franchises are turning over in excess of £1million per year with operating profi ts of 15 to 20 per cent. Its business model predicts break-even at months 12 to 14.
4. The franchisees are leaders in their community As well as being an employer in their local area, franchisees often go above and beyond to give something back. Many run free activities for their community, ranging from coffee mornings to tea dances.
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5. Royal recognition Home Instead received the Queen’s Award for Enterprise in recognition of the innovation its franchise model has brought to the care sector, becoming the fi rst homecare provider to receive the honour. It was also awarded the Princess Royal Training Award for its outstanding training and development programmes.
6. Industry-leading support From day one, franchisees are introduced to their dedicated support managers. Home Instead’s comprehensive support package includes classroom training, support visits, webinars and telephone support. Franchisees receive support on everything from HR to PR.
7. Finance or food – your background doesn’t matter As a management franchise opportunity, Home Instead looks for the right qualities in its franchisees, so experience in the care sector isn’t necessary. The most successful franchisees come from many different sectors, such as fi nance, retail and hospitality, but they all share the drive to build their business, be a local leader and deliver high-quality homecare.
8. Offi cially the most ‘outstanding’ The network holds 41 ‘outstanding’ ratings, the highest possible from the Care Quality Commission, England’s care regulator – more than any other homecare provider.
9. The brand's foundations are built on a personal story Home Instead Senior Care was founded in the US in 1994 by Paul and Lori Hogan, after the family had been caring for Paul’s grandmother. Paul and Lori are still very present in the business today as the UK and US owners.
10. More than just business Home Instead’s mission is to change the face of ageing. It is creating a world where people live where and how they want to, and are cared for with dignity and respect. It is proud of what it has achieved so far. Home Instead’s franchisees go above and beyond to help achieve the mission, making it a leading business in the industry. l
www.homeinstead.co.uk/franchise imogen.clarke@
homeinstead.co.uk
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