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P


olaris has long been a


household name in the world of refrigeration, with products ranging from holding cabinets to counters, refrigerated tables and displays to blast-chillers. Although headquartered in Italy, 90% of the 30-year-old company’s business comes from export to foodservice businesses around the world, including delicatessens, ice cream shops and bakeries. Over the last couple of


decades, Polaris' blast-chiller range has seen a significant increase in demand. At their most basic level, these products have only chilling and freezing capabilities. Mid-level machines can thaw too, while the most advanced devices cover a much wider range of programs, functionalities and temperatures than their name might suggest. In October 2021 at the


HostMilano exhibition, after a three-year rebranding process, Polaris will unveil a new and improved range of products, which have been re-styled to appeal to higher-end customers. Functionality-wise, the most notable additions are the new multi-temperature holding cabinets, which now cover both positive and negative temperatures, but it’s the multi- functional blast-chiller that will be the star of the show. Intuitive and energy efficient,


it runs between -40°C and 85°C, supporting users in the whole gamut of food preparation phases: deep freezing, defrosting, proofing, low-temperature cooking, pasteurization and dehydration.


TODAY, THE


SERVICE AND AFTER-SALES SERVICE IS PERHAPS EVEN MORE IMPORTANT THAN THE PRODUCT ITSELF


BRAND WATCH 90%


of business comes from export


IoT 4.0


connectivity is in every new Polaris product


30+ years


experience in professional refrigeration equipment


Polaris is a professional refrigeration specialist, supporting clients with a complete range of refrigerated cabinets and tables, blast-chillers, conservation equipment and retarder proofer cabinets with low energy consumption.


polarisprofessional.com


Remote control Along with every product in the latest range, the blast-chiller will be equipped with IoT 4.0 connectivity, which allows users to interact with it remotely and, if necessary, change parameters, perform diagnostics and check the status of the cooking or cooling process. “Say I’m sitting here in Italy and I have a unit connected in Indonesia,” explains Polaris' brand director Mirko Ceschin, “I will be able to connect and check that everything is going smoothly. It’s important for our customers to be able to find out what is wrong with their equipment without sending for a technician. It saves time, because if we do have to call a technician, they know exactly what to bring with them. Even better, we might be able to just change some parameters remotely.” In addition, the Polaris website


has been updated to include a new ‘Service’ section, which customers can log into to review documentation or order spare parts. “Today, the service and after-sales service is perhaps even more important than the product itself because the competition is so high,” says Ceschin. “Everybody expects quality


technology but what will make the difference in the future is not just the product, but how we take care of our customers, help them to sell and avoid problems, help them learn from the market and give better answers.” Polaris never works on the


R&D of a new product or range in a vacuum. Tis time around a key collaborator was Barry Callebaut, a world leader in the production of high-quality cocoa and chocolate products, which has several teaching academies around the world. “We sponsor these academies,


provide our equipment and develop our new ranges together with their chefs,” Ceschin explains. “It’s a big deal because the expectations of the professionals that work with this sort of equipment is getting higher and higher. Working together, we’ve been able to improve our quality and technology and make our equipment more flexible. Chefs want to be able to customize the unit in accordance with the way they work and set up their unit as they want.” Polaris’ overall ethos,


according to Ceschin, is to blaze a trail not everybody in the market is willing to bet on. “We try things first to see if there’s potential and we’ve seen from the market that there is demand for IoT-enabled products,” he says. “Internet of Tings means nothing really – it’s a generic term. What we do know is that people want to be connected. It’s started to become not just a wish, but a regular way to live your life. Where we see potential is not just in controlling devices remotely, but in offering excellent service. We believe in this vision and so for, us, service will be the focus for the future.” 


Aliworld 89


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