Mareno prides itself on striking a balance between historic heritage and constant innovation. Models from left: M0, M1, M2
OUR PRODUCT LINE IS CONSISTENT WITH THE USER EXPERIENCE OF EVERY CHEF… THE END RESULT IS AN EFFICIENT, RELIABLE, HYGIENIC PRODUCT LINE
impact on industrial productivity to analyse our positioning," he says. "Today, you can discover Mareno’s ability to be a company for the customer and to supply a complete range of products, above and beyond horizontal cooking, which up until now has always been the company's core business.”
Designed for a dynamic market T e design of Mareno’s product range is distinctive, characterising the experience and heritage that the company has accumulated over the years, coupled with technical and functional innovations. “Our product line is consistent
with the user experience of every chef for everyday use,” Cenedese explains. “T e end result is an effi cient, reliable, powerful, easy to use and hygienic product line, an essential element in kitchens all over the world.” T e examination of its product
line to identify what suits the current market and what needed to be redesigned has resulted in a more streamlined equipment off ering that can still meet all of its customers’ needs, along with a deeper commitment to service. “We care about the relationship with the end- customer, which
allows us to constantly measure the degree of satisfaction of the chefs who actually use our products,” says Cenedese. “It allows us to better develop projects for complete kitchens, creating customized technical solutions when necessary. Our strength is our team of people who listen and translate the customer's needs into real solutions.” T e result of the rebranding is
a product range that is instantly identifi able and of the highest quality, while being fl exible enough to suit the needs of any chef, as well as the challenges of the demanding and dynamic work of foodservice that will evolve in the post-Covid world. Experience and innovation
are the key ingredients in meeting the needs of the market, and Mareno has brought both together.
Aliworld 63
BRAND WATCH
1922
Mareno celebrates its 100th anniversary next year
1996 100%
mareno.it
The company joined the Ali Group 25 years ago
Mareno products are completely manufactured in Italy
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