Success stories
The best of past and present Eloma can be proud of its heritage, but it does not rest on its laurels. It continues to focus on machines that meet the needs of workers in today’s kitchens. “We always focus on user-centric design,” adds
Müller. “We want to remove the stress away from the users, so they are always at the center of our design decisions.” Tat commitment to innovation and investment in R&D is evident in the company’s latest market offering. “We are always improving our technology, and our new JOKER model represents our most elaborate R&D project,” says Müller. “We started the design from scratch. We even looked at brain function measurements of the users to analyse their stress levels, so that we could identify how to make it easier to use.” Te JOKER model was first launched in 1998 as
the first compact combi-steamer to be introduced successfully to the global market. Te latest version, released in 2020, is a compact model with a unique modular concept that encapsulates Eloma’s belief in reliability, flexibility, quality and user-friendliness. At 52cm wide, the latest JOKER model with water tank module, for example, enables cooking and baking anywhere, even without a fixed water connection. “A lot of companies are competing for our
One of foodlab's several kitchen sections using the compact and high-performance JOKER
customers, so to hold onto our market position we need to not only keep up with the competition but to get ahead through innovation,” Müller adds. “Even very simple changes can make a big difference for users and for the quality of the end product. It is all about the small details.”
Companies are competing for our customers, so to hold onto our market position we need to not only keep up with the competition but get ahead through innovation
Mark Joseph Müller Eloma
Focused on the future Eloma’s machines are used in many sectors of the foodservice industry, and the company works a lot with retirement homes, schools, restaurants and petrol stations, but its technology fits well in almost any setting. In fact, it has become a pillar of innovative concepts that test the versatility of the equipment to the maximum. “We’ve been working with foodlab Hamburg,
an experimental venture and a place where innovation happens,” says Müller. “It is a unique venture where something new
happens every week. People test recipes there, so they need reliable, multi-functional equipment and an exactness of design that allows people to achieve specific results,” he says. “It is the same with our distribution partner
HIG [see sidebar on the following page] in the Netherlands,” he adds. “It is a refurbished goat shed with a newly installed experience kitchen. Te founder pushes a lot to find new ideas, and during the pandemic he created a food laboratory to test new concepts. He, too, benefits from the multi-functionality, precision and quality of our machines.” With a rich heritage, Eloma has a lot to be proud of, but as its latest offerings show, there is much more to come.
38 Aliworld
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