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My view


I can confidently say that if you cite 10 major developments in our industry over the past 20 years, we’ve developed the majority of them.


Much more than a tag line If there’s a claim that we’re comfortable standing behind, it’s our motto: Together, We Work. On the one hand, it speaks to the effort we invest in getting those systems and solutions right. At the same time, it acknowledges the importance of that process being a collaboration between Burlodge and its clients as well as Burlodge and its partners. It defines our approach and distinguishes our final product. Te result is that we’ve produced one of the


widest product ranges on the market and we’re prepared to tailor solutions precisely to customer need. Te sheer variety of inputs that we have to consider in helping a client get the most out of its system always pushes us. Each of our clients has different requirements,


which is why we accentuate that we sell systems, not boxes. We conduct site surveys, understand logistical arrangements, and factor in building layout/space availability, patients and populations. Naturally, culinary traditions of each country, standards and food safety legislations come into play as well. We listen, question and probe, then develop, adapt and refine. Keep in mind, too, that our responsibilities


extend beyond simply providing a solution. Tere's training and on-site implementation support as well as ongoing support through the life- cycle f the equipment. All that work is validated when a customer


is prepared to change or modernize their equipment after years of use. Customer retention is the greatest testament to the success of our relationships, and we have countless examples of that, wherever we operate.


Dealing with the pandemic To look back at the past 18 months, the first thing we need to do is thank all healthcare and frontline workers for the way they've coped with this pandemic. We've seen first-hand some of the conditions and challenges they’ve gone through. It has been extremely hard for everyone but more so for them. We can empathize with this situation as Bergamo,


Italy, where our factories are located, was one of the Covid epicenters in Europe. Many of our colleagues got infected at the start of the pandemic and we decided to shut the factory to protect the rest of the workforce in advance of the national lockdown being announced. Tat gave us time to plan prior


12 Aliworld


We’ve never worked harder or been busier. The way our teams responded to the situation was unbelievable. The speed, effort and creativity during this time took our company to an entirely new level


to the imposed lockdown and develop ways to continue operations so that we could support our customers. We quickly pivoted and prepared for a new way of remote working during lockdown. Tis also gave us sufficient warning for our offices


in the UK, Germany, Canada, Holland, France and the US to prepare to provide much needed client service. Despite the difficulties that so many clients were enduring, we were touched by those who took the time to thank us for supplying them with products and send thoughts of solidarity to healthcare facilities in Bergamo.


Adapt and overcome During this time, we were told to stop and put tools down. Instead, we’ve never worked harder or been busier. Te way our teams responded to the situation was unbelievable. Te speed, effort and creativity during this time took our company to an entirely new level. Te factory became a working lab. Feedback from hospitals indicated that staff were reluctant to work with meal trolleys due to concerns about cross-contamination, so we not only had to support clients, we also had to evolve our offerings. Interestingly, this inspired an entirely new wave


of product development, which was remarkable given the time span and challenging lockdown conditions. At the upcoming HostMilano show in October 2021 we’re preparing to launch two major new products which have a direct connection to client feedback during the pandemic. Te first product is Logiko, which stands to


be the greenest, lightest, easiest, cleanest and smartest tray meal delivery system available on the marketplace. Its product configuration and capacities will also open new market opportunities. We’ve constructed this piece in a new way that does not compromise the strength or durability of the equipment. We’ve reduced raw materials and


The company prides itself on its training, on-site implementation and ongoing


equipment support


BRAND WATCH


1984 1998


Established: Part of Ali Group:


burlodge.com


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