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04 Success stories


Strength through adversity


Peter McAllister, managing director of Falcon Foodservice Equipment, discusses the company’s response to the pandemic with Michael Jones and how its 200-year heritage and experience has helped make it future-fi t


How did Falcon weather the storm of the pandemic? What was your strategy? When I saw the UK Prime Minister’s speech on 23 March, announcing the fi rst lockdown, I realized we had to make some quick decisions. We had to balance remaining open and being able to support our customers with the need to protect the health and safety of our employees and public health. We decided to put a hold on our manufacturing,


which meant we could make our site Covid-secure very quickly. But we kept a small team in place for customer service, sales, fi nance and logistics to support and keep engaging with our customers. It was an easy decision at the time – and the support we got from Ali Group was fantastic – but it's one that has really served us well over the last 18 months. We became very good at multitasking. We


had strong levels of stock, so, we were able to supply a signifi cant amount of product without manufacturing. We had the fi nance team answering the phone, covering sales tasks. We were all mucking in. What has come out of this is a fantastic team spirit. In adversity, you learn a lot about your team and that spirit has continued as everybody else has returned to the business.


How was business aff ected? Some of our customers have been quiet, particularly those in hospitality, but many of our customers in the public sector, such as


42 Aliworld


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