Hiber W a high


05 Innovation on


Te forced pause created by the pandemic allowed refrigeration specialist Hiber to focus on R&D. Te fruits of its labor will be revealed at foodservice exhibition Sigep in January, says brand director Mirko Ceschin


ith cafes,


restaurants and gelaterias closed for much of the last year, there hasn’t been as much call for ice cream freezers as usual. With the extra time, 30-year- old Italy-based refrigeration specialist Hiber has shifted its focus to R&D, tweaking, honing and upgrading its products in preparation for the re-launch of its entire range in January 2022. Hiber has already built a


strong reputation for providing high-quality, stylish refrigeration equipment to ice cream parlors, bakeries and pastry chefs in Italy, where around 80% of its customers reside. Te next frontier is to expand its exports, particularly in the ice cream market, starting with its most high-tech devices yet. 2021 will be the final stretch in


a three-year process to upgrade all of Hiber’s refrigeration products. Te company has already completed the new and improved iterations of its popular holding cabinet range for restaurants, catering operators and pastry,


82 Aliworld


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