majestic, soaring and twisting profile, the Generali Tower has added distinction and drama to the skyline of Milan. It is located in Milan’s new CityLife complex and consists of 44 floors, open spaces, an Energy Lab, a canteen/cafeteria, an auditorium, reconfigurable meeting room and parking areas. Tis means a total space of 80,000 sq m, of which 50,000 sq m are used as offices. Assicurazioni Generali S.p.A.
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or simply Generali Group is the largest of its kind in Italy and among the 10 largest insurance companies in the world. “Since July 2018, Generali has grouped the companies of the Group previously distributed in different buildings around Milan in this distinctive building,” says Marco Boldrini, Generali’s tower facility manager. “About 2,200 employees work in the Tower. Also, we welcome 200 external consultants to share the workspace.” Boldrini explains there are various foodservice operations in the Tower. On the 40th floor, there is an exclusive restaurant for top management where MOAM, the company of chef Giancarlo Morelli (see p49), offers a high-level service both for daily lunches and for special events such as management and board meetings. On the second floor, CIRFOOD,
one of Italy’s largest commercial and collective catering companies, manages the cafeteria where employees and external consultants enjoy an excellent variety of meal options. Tis space, with its innovative and functional characteristics,
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can also be used by employees for informal meetings and work activities throughout the day. Finally, there is the Italian Bar where CIRFOOD offers breakfasts, light lunches and a bakery service. “Te main challenge for the
catering service has been to provide different offers with different levels of service according to the user’s needs, creating functional areas in limited and irregular spaces – due to the uniqueness of the tower's architecture,” says Boldrini. “Also, they need to manage peaks of turnout during the lunch break by limiting waiting times while maintaining a varied offer in terms of menus and dishes.”
Solutions from crisis During the Covid-19 pandemic CIRFOOD stepped up with a solution to another challenge: to feed Generali employees working in the office when the staff canteen was closed. “Since the opening of the
restaurant in 2019 we have implemented a takeaway service via an app to improve the customer experience,” says Lorenzo Catanoso, client manager at CIRFOOD. “Te employee can order and collect it when it suits them at our ‘lockers’ – refrigerated cabinets. During the Covid period, we adapted this service, taking the meal directly to the desk.” Te app is simple to use, says Catanoso and resembles “all the classic delivery apps, but with the difference that the meal must be booked the day before, indicating the chosen menu and delivery location. Delivery time is scheduled in from 12.30 to 2pm.” Tere is no doubt this service
enabled Generali Group to reorganize their workflow quickly in a complex situation. “Te app allowed Generali
employees to order a lunch box, then get it delivered to their floor,” says Boldrini. “It provided a wide choice of dishes – all in safety, without crowds and without the need to leave the office – because the problem was many of the food businesses in the area were also closed.” Tis solution, born in a crisis, has long-term benefits to take into the future as Catanoso outlines: “Tis service has revolutionized the way we work. First of all because we receive reservations the day before we now know in advance how to organize the day and how to optimize times. Above all this knowledge enables us to minimize waste.”
Sustainability goals Reducing food waste fits well with the spirit of sustainability in which Generali Group wanted to approach the project. Generali paid particular attention to creating a low-energy impact LEED building. Te collaboration between
Grandimpianti and Generali on this project began in 2017, when Grandimpianti won the tender announced by Generali for the supply of equipment and furnishings for the food areas of the Zaha Hadid Architects- designed Tower. Te objectives outlined when Grandimpianti
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Far left: the soaring Generali Tower. Above, top: The CIRFOOD app allows employees to have lunch delivered to their floor. Above, bottom: Generali's Marco Boldrini
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