Innovation
The smart way to serve
Managing director Dirk Schwenk and product manager Ronald Bosse of temp-rite tell Tina Nielsen about the next generation of the Serve-Rite Pro buffet cart
T
he healthcare market is a segment that temp-rite knows extremely well.
Ninety percent of the buffet trolleys the German company manufactures go into hospitals or homes for the elderly. “Te big topic in this market right now is that of hospitality,” says Schwenk. “Te idea of a guest-friendly environment that allows guests to pick and choose from a range of food.” With the launch of the
next-generation Serve-Rite Pro buffet cart, the target is to meet this requirement for hospitality while providing a product with the focus on flexibility, smart features and hygiene. Sustainability was also top-of-mind during product development – mobile food carts produce significantly less waste. Te range was launched
during the digital Internorga trade exhibition in March 2021, following two years in development. Te Serve-Rite Pro buffet cart is for cold food, including snacks, bread, cake, yogurt and other meals depending on the country – some places serve a hot meal for lunch and others for dinner. “We have worked with the
trolleys for eight or nine years and are the market leader in cold buffet cart ranges,” says Schwenk.
66 Aliworld
A modern, clean design An appealing design played a part in the product development process and temp-rite engaged an Italian design agency to get this right. “When you go to a hospital you see a clean design, but it's often not very modern looking, so we took a lot of effort to consider what a modern, clean design looks like,” says Schwenk. Te result is a trolley that
features brushed stainless steel, warm colors and softer, integrated LED lighting. Te new design also benefits from improved casters; they look better but they also have functional improvements. “Tey are smooth running and there is less pressure with the surface, which makes for an improved handling experience,” explains product manager Ronald Bosse. “Te ergonomic advantages will continue to be important for customers.” Among the smart features is an optional electric drive, which can make the 200kg or more cart easier for staff to maneuver. Acknowledging the fact that
all their customers have different requirements, Serve-Rite offers no fewer than 12,000 configuration options; it comes in two sizes: M and L and with a wealth of optional additions. “Te Dutch market use large bottles so they need a special
drawer configuration while other markets prefer a two-drawer configuration,” says Bosse. Other innovations include
a modular gantry, which has space for hot drinks that would normally be positioned on the worktop itself. Hygiene is possibly the most
important of all considerations today and this is reflected in the new model of the trolley. “All Serve-Rite Pro carts have the innovative Lamishield® laminate,” explains Bosse. “Tis sees an additive incorporated into the layer of the worktop and this silver-ion-based technology gives the worktop an excellent antimicrobial aspect, efficiently.” Another solution offered
is refrigerated drawer units with optional UVC lights and an optional three-sided- sneeze protection, as well as a disinfection dispenser. Presenting the product to the
market has been an unusual experience, featuring webinars and digital innovations rather than the traditional trade show presentation. Te manufacturer invested in a studio set-up and launched the new product range in a fully digital manner. "We come from a traditional industry. We are not digital
The Serve-Rite Pro buffet cart is for cold food, including snacks
natives but we learnt a lot and the world will continue to change. So in this sense, it is good experience," says Schwenk. “We always invest in having
better, smarter and innovative products, especially when times are hard because there will be an upside and you have to be ready. We are working on other solutions and innovations – we continue to invest in R&D; we always have done and we will continue to do so.”
BRAND WATCH of supporting customers
40+ years 3,500
customers served across Europe
12,000
temp-rite.org
configuration options offered by Serve-Rite
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