confectionery and ice cream businesses. As well as rolling versions, Hiber has introduced multi-temperature cabinets, which can be used to store items both above and below 0°C while preserving their taste, aroma and appearance. Tis will all be revealed at
Sigep, the world’s leading B2B show dedicated to the dessert and coffee side of the foodservice industry, in January 2022, along with Hiber’s yet-to-be-completed but highly-anticipated new multi-functional blast chiller. Te company’s most versatile version yet, it will support businesses throughout all phases of food preparation, including deep freezing, defrosting, proofing, low-temperature cooking, pasteurization and dehydration.
Focus on service In addition to new heating and cooling functionality, Hiber’s latest range will be fitted with IoT 4.0 technology, allowing users to remotely monitor and control their equipment. “Not only will they be able to see the parameters of their units no matter where they are, they can change them,” explains Hiber's brand director Mirko Ceschin, adding that this is
Hiber’s latest range is fitted with IoT 4.0 technology, allowing users to remotely monitor and control their equipment
particularly important for larger operators. “Te owner of a big pastry laboratory, for example, will be able to check that kitchen processes are running in the best way and, if they’re not, find out why. Tere could be a lot of value inside their fridges. Tey need to have that under control,” he says. Hiber has also improved
its after-sales service, adding a new section to the website and making it easier to view documentation, to see whether required spare parts are in stock at the warehouse and order them directly. “Tese are all elements of a
single concept – service,” says Ceschin. “We have to be able to give our customers a quick reply and a quick solution, but at the same time supply them with tools that are user-friendly, which they can use to fulfil their day-to-day needs. If they have a problem, we want them preferably to be able to reach a solution very quickly because they have access to the right tools on their mobile phone or tablet.”
WE HAVE TO BE ABLE TO GIVE OUR CUSTOMERS A QUICK REPLY AND A QUICK SOLUTION Mirko Ceschin
BRAND WATCH
Founded:
1979 80%
The pandemic’s silver lining Hiber may nearly have reached the end of its current innovation cycle, but Ceschin is already thinking about the next one. He’s coy about the details – he wants it to be a surprise – but will say that the company is focusing on increasing the energy efficiency of its blast chillers, beyond the level the market is asking for. “We don’t like to do the easy thing,” he smiles. Tere has certainly been
Customers in Italy: Relaunch of entire range: Jan 2022
The future of chilling Hiber designs, manufactures and markets blast chillers and shock freezers.
hiber.it
something of a silver lining to the pandemic, according to Ceschin. “We’ve taken the time it’s given us to really focus on research and development,” he says. “Usually, you have to split
your efforts into many things. Now that we’ve been at home for more or less a year, we’ve done our homework – in a good way. We believe the market will return fast now, so we must be ready to give them the right answer,” says Ceschin.
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