L
aunching after more than two years of intense studies, research and development, Legacy from Scotsman Ice is a limited-edition piece that will have just 250 items available for sale.
It represents a new milestone for the ice machine manufacturer. Legacy has been created
with the involvement of industrial designers, tasked with crafting a product using new materials and technologies along with a new modern design look, which is set to drive Scotsman’s new product development in the future. Featuring high-tech materials, including black stainless steel with titanium alloy finish and tempered glass, Legacy has a stylish look and innovative design with a vintage feel. Te team brought in a designer to work
on the development of the project. As Simone Buratti, social and digital manager for Scotsman Ice explains, “a manufacturer comes at things from a technological point of view and doesn’t consider the aesthetics in the same way.” He says the resulting product represents
an excellent balance between aesthetics and technology. “We didn't compromise on the quality of the product with a new design and the strong vintage feel goes back to the origins of Scotsman,” he says. Te team took inspiration from luxury
home appliances and used the exercise to explore new materials. After a lengthy period of investigation, black stainless steel was chosen for the strong and durable construction and structure of Legacy. Part of this process, according to Buratti, was also to identify materials that could be used in a sustainable way for the future. “From the manufacturing side we have to work on sensible materials for the future, looking into better materials for the environment with recycling and pollution free materials in mind,” he says.
Left: Scotsman Ice's limited-edition Legacy. Above, Simone Buratti, social and digital manager
The go-to choice Te limited-edition machines also come with a unique 3D air grid with 70% increased air front ventilation – suitable for built-in installation – and have been thoroughly tested to ensure they will withstand harsh conditions and heavy usage. Each of the Legacy machines are delivered
with a cocktail recipe book as well as a numbered certificate of ownership, signed by the person who worked on each piece, reinforcing the sense of a well-crafted product aimed at a high-end market. “We wanted to have a unique branded product in only one model that represents the
Scotsman brand as the benchmark of the industry,” says Buratti.
Scotsman Ice has long been the go-to
choice for beverage professionals, baristas, mixologists and bartenders. Te company is a major supporter of activities and educational efforts from the International Bartender Association and is a global sponsor for World Coffee Events of the Specialty Coffee Association. With Legacy, Scotsman is targeting high-end markets – specialty coffee enthusiasts as well as mixologists and bartenders who operate in environments where design is important. “Legacy is intended for the major markets where we see growth. We see the potential of the coffee market and mixologists,” says Buratti. “Machines are usually installed in rooftop bars, for example, and this is part of the reason why we worked hard on the design part of the product.” Te high standards required by these
target markets are reflected in the technological specification of Legacy. Te machine includes an improved evaporator, working specifically in different water conditions, and to make the legendary Gourmet ice cube – perfect for mixologists and coffee enthusiasts. “We invested in a new water-testing system to recreate any water system because they are different everywhere in the world,” says Buratti. Having the right water system is crucial
when making ice cubes for cocktails. “If you use water that is not very good it can be a little bit foggy or white,” he explains. “People spend good money on cocktails and if they see ice that looks a little foggy, I don't think they will be happy to pay for it.”
With this launch of Legacy and its “Make
Ice Cool" messaging, Scotsman wants to remain the industry benchmark – supporting a lifestyle of restoration, travel, events and design. “Make Ice Cool is a strong concept aimed to have ice as a protagonist of a beverage experience. We add our expertise to the advantage of those using ice for an ‘artful’ experience,” says Buratti. Legacy marks the first time Scotsman
Ice has launched a product almost entirely through digital platforms. It means a vast amount of behind-the-scenes preparation is going on before launch, which will kick off at HostMilano in October. Buratti will take charge of the task to launch and communicate the product via social media and digital activities and is another step in the journey towards digital transformation by adding young and enthusiastic people to drive the company forward. Legacy fits into a range of products from a
company loved by operators globally. Buratti says the Scotsman name has extraordinary recognition. “Te quality of the product is taken for granted; once you get to a certain level of brand the quality is a given,” he says, adding the extraordinarily high levels of service and maintenance are what really sets Scotsman apart in the eye of the clients. “Take Mandarin Oriental or any of those
super, top hotels. Tey select our product because they know that wherever in the world they open a new location they will have the same service – and that really is unique,” says Buratti.
BRAND WATCH
Scotsman is the world’s leading manufacturer of ice machines for one basic reason: it understands the critical importance of ice to any number of businesses.
The company has distributors and authorized service agents in over 100 countries
1950 100
1,000,000
scotsman-ice.com
+
Today, there are more than one million Scotsman ice machines at work around the world
Scotsman was founded 71 years ago
Aliworld 87
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