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Company insight


he demand for lower-sodium products is rising, with an ever- increasing range of options appearing on supermarket shelves. What’s driving the demand? Saltwell says it’s a growing awareness that there’s more to cutting down on sodium than sprinkling less salt on your dinner. The real danger lies in sodium-heavy processed products like plant-based food, ready meals, meats, and pizzas. Almost 80% of the salt we consume comes from processed foods. Today’s consumer is knowledgeable and is in the habit of checking product labels for nutritional value – including salt content. And if the count is too high, then the product goes back on the shelf. In addition, the world’s population is ageing and, compared with previous generations, is extremely health-conscious. This means not only exercising more, but also taking an interest in what they eat. Conversely, there is widespread recognition that too much salt has a negative impact on the health of children. Parents are actively looking to reduce salt by searching for products that will keep children happy, as well as healthy.


Health revelations


The Covid-19 pandemic has been another driving force in the demand for lower-


Low-sodium solutions T


sodium food. According to the WHO, it is important to maintain a healthy diet during the crisis, since what we eat or drink can affect our body’s ability to prevent, fight and recover from infections; particularly since Covid-19 affects the cardiovascular system, and it is well known how much excess sodium can damage the heart. Consumers are actively switching to healthier lifestyle choices to strengthen their immunity and their ability to fight diseases, since the dangers of a poor diet have been well-documented by the media throughout the pandemic.


Product development


Can a low-sodium product be formulated without sacrificing flavour? Few people buy low-sodium products for the taste. Most have either been advised to switch to them by a medical professional or have decided themselves to reduce the amount of salt in their diet. The truth is most of these products are something of a mixed blessing. While it’s true that they help customers cut down on their sodium intake, this comes at a cost. That cost being flavour.


Most consumers agree that the flavour of low-sodium alternatives normally doesn’t compare with the original higher- sodium product. The biggest problem


A pinch of Saltwell


Enter Saltwell, the natural solution with 35% less sodium. Saltwell looks like salt, tastes like salt, and gives you all of the benefits of salt. All that’s missing are the high levels of sodium. Consumers rightly feel they shouldn’t have to sacrifice good taste for good health. And now, thanks to Saltwell, they don’t have to. Saltwell is also completely natural, exclusively extracted from mineral-rich underground sea and then uniquely processed at BRC and ISO-certified premises. The product can already be found in many ready meals, cereals, soups, sauces, meats, snacks and even plant-based products – with more being added each month. Food manufacturers can substitute salt for Saltwell without having to reformulate. Switching couldn’t be easier. An equal ratio (1:1) will produce the same tastes and results as ordinary salt, but with a massive reduction in sodium. Awareness of the need for high-quality, low-sodium food has never been higher. Saltwell is a breakthrough in the drive to develop tasty products with low salt levels – offering manufacturers healthier solutions without sacrificing flavour. ●


High sodium levels are found in a wide range of everyday products, such as plant-based food, ready meals, meats and pizzas to name a few.


Ingredients Insight / www.ingredients-insight.com www.saltwellsalt.com 87


A growing number of consumers are looking to reduce their sodium intake – not just in terms of salt but in several processed products that rely on sodium for great taste. Saltwell offers an alternative to salt that does not compromise on flavour, providing solutions for a range of health-conscious brands and consumers.


facing manufacturers is what to replace the salt with. It has to provide low levels of sodium without any loss of flavour. Simply cutting the weight of salt does not result in the same taste and may affect the sales and popularity of a product. Adding sweeteners or maskers to compensate for this comes with its own set of problems, some carrying a potential health risk. The same applies to synthetic salt, which can leave a bitter aftertaste. But imagine there was a product that gave you the best of both worlds – the authentic taste of salt without the high- sodium content.


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