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Healthy living


The HFMA survey examining the health impact of Covid-19 in the UK, entitled ‘The Health of the Nation 2021: Lockdown Focus’, built on previous research, that showed a majority of adults are taking food supplements – almost half of them on a daily basis. “The new survey showed that there have been changes in consumer drivers of supplement purchases,” says Esther Mills-Robert, nutritional biochemist and communication manager at the HFMA. “We know that fewer people rely on information from family and friends, and more people are now searching for themselves online. Widespread coverage of the role of vitamin D in immune health has increased consumer awareness of the value of natural health products in maintaining health.”


All eyes on the immune system Vitamin D deficiency is one of many factors implicated in severe Covid-19 disease, and the only one that can be modified. While there is some concern in the medical community about the extent to which it can treat the condition, there is a more widespread awareness of what vitamin D does and, consequently, the potential benefits of other supplements. “Vitamin D research trials have been covered in the press, giving consumers confidence that this nutrient is of great interest within the scientific community,” adds Mills-Robert. “Thus, confidence in supplements is high, with 30% considering supplements to be an investment in good health, compared to 22% for gyms and 19% for organic food. In fact, from our research, nearly a third have started taking supplements in the last year, in particular vitamin D and vitamin C.” Covid may be the driving force for many newcomers towards supplements and nutraceuticals – but once that door is open there are compelling reasons to further explore nature’s medicine cabinet. Indeed, within five years the global market is expected to reach $64.3bn. “For many years, people have taken supplements to help redress imbalances in diet, and our survey showed that more than a third feel they do not get the right amount of vitamins and minerals through their daily diet,” Mills-Robert explains. “More specifically, 60.7% are taking food supplements for general health and well-being, 24% for vitamin deficiency, 21% for joint health and over 20% to optimise their overall health.”


The most popular supplements are vitamins and minerals, along with fish oils and omega-3s, but across the world there are dozens of botanical nutraceuticals that are rapidly growing in popularity. Echinacea is a prime example. Frequently used to fight infections including UTIs and herpes,


Ingredients Insight / www.ingredients-insight.com


it is also used for skin problems such as eczema and psoriasis, as well as for the prevention of the common cold. Green tea supplements are becoming more popular for their powerful antioxidant properties, raspberry ketones for burning fat – garcinia cambogia for promoting weight loss is a hot commodity in the health and fitness industry, and a host of adaptogens, not least panax ginseng.


Covid-19 may be a driving force for many consumers towards nutraceuticals.


“Confi dence in supplements is high, with 30% considering supplements to be an investment in good health, compared to 22% for gyms and 19% for organic food.”


Esther Mills-Robert


Ginseng has been used for thousands of years for its reported ability to increase energy, boost stamina and improve cognitive performance. Although only limited scientific research has been done to quantify its effects, some mechanistic studies have suggested that it can modulate the body’s immune response. One thing is clear – there is growing interest in ginseng as a nutraceutical with a steadily growing market value. Similarly to ginseng, any nutraceutical with reported benefits for the immune system has been drawn into the spotlight during the coronavirus pandemic. During Covid, however, the main focus of consumers seems to have been on supporting the body’s immune response.


“There has certainly been an increased purchase of supplements within the population, most notably of immune health products, and specific nutrients with authorised health claims for support of immune function,” says Mills-Robert.


$64.3bn


The expected reach of the global herbal nutraceuticals market by 2026.


ResearchAndMarkets.com 63


WKanadpon/Shutterstock.com


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